The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or event cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

The Junctions of Bicom Systems

Junction-connectionsJunction Connections is a cloud solutions service provider based in Delaware. The company was founded in 2010 and was using their own customizable system based on asterisk. Ever since their founding, the company started growing immensely, more than they were able to foresee. Since they were using their own customizable system, operations began to get too complicated, and the COO now needed something more simple that still served the same need.

When Junction Connections heard about Bicom Systems, they were ecstatic to be working with us. The similarities that Bicom and Junction had were imperative in this partnership. Firstly, both offerings were based on asterisk, which is an idea the COO of Junction liked. Having a common platform simplified operations for the COO, since there was no need to rewrite code. The fact that the system was also flexible meant that there would be no disruption of business.  

This partnership has been an asset to both companies, with the reaping of mutual benefits.

Read the full case study here:
https://www.bicomsystems.com/junction-connections

Leading ICT Company in Practice with Bicom Systems

icon-bicom-systemseing the best requires working with the best. ICT is not readily available in every corner of the world. And where it is, it is more often than not missing the specifications your company needs to be a leading competitor in the industry. For Centracom, this was their primary headache. Founded in South Africa in 2008, their goal was to be the chief providers of ICT through replacing obsolete technology by the more advanced VoIP.

In order for Centracom to achieve objective, they needed to find a vendor of unified communications solutions that was reliable, efficient, and highly responsive due to the nature of the industry they operated in and their location.

Through a simple Google search, Centracom’s IT Manager found Bicom Systems with perfect ease. What made Bicom the optimal choice was the competitive advantage it possessed by having representatives worldwide, being transparent enough to grant Centracom a trail period with it’s products, and being able to customize the offering to their customer’s needs.

Centracom was so pleased with this service, that they have decided to continue the partnership with Bicom Systems, and even grow it further.

Read the Centracom Case Study here:

https://www.bicomsystems.com/uploads/case-studies/centracom/centracom.pdf