3CX Resellers Finding an Alternative: Day 2 at IT Partners in Paris

Day 2 at IT Partners in Paris was even more productive than the first day. With non-stop traffic to the booth all day, we were able to have conversation after conversation with resellers that are not happy and looking for something new.

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Above all, these companies feel betrayed. Some have learned that their provider is actually scooping up support and maintenance renewals right out from under them, completely undermining the reseller channel. This is incredible to us. Our network of resellers are our partners – the heart and soul of our business model. These companies are making sales and delivering to their customers only to realize that their provider used them and will steal that customer for themselves. What happened to loyalty and trust?

We are thrilled to be partnering with Fonia in France and able to assure these frustrated entrepreneurs that providers that work with them do exist. We have all of the pieces for a VoIP/UCaaS company and are committed to developing long-term relationships with each of our partners. If you are ready to get started, please contact us today: www.bicomsystems.com/contact

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3CX Resellers Finding an Alternative: Day 1 at IT Partners in Paris

Bicom Systems had a magical few days just outside the gates to Disney World in Paris, France last week. We were at IT Partners collaborating on a booth with Fonia, our newest partner in France.

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Day one was animated and insightful. With a constant flow of visitors to the booth, the reactions to our demos and solutions were a bit like kids in, well, Disney World. But not everything is fairy tales and pixie dust, we heard quite a few complaints about other providers as people stopped by to chat.

The common theme from resellers of these providers coming by the booth was that they are tired of their provider not playing fairly or as a team. These companies pour their time and resources into a solution only to have their provider revise the game plan, forcing them back to square one. It is frustrating to work with a partner and solution that seems to be pushing them out of the equation in an attempt to eliminate the channel and sell directly. Roller coasters may be fun inside the park, but they have no place in a successful business relationship.

One theme of note was with 3CX now offering free extension licenses. Resellers were of the opinion that this policy now ended any prospect of them working to build up their portfolio of End User customers. The risks of their working in vain were becoming too strong.

Fonia sympathized with their frustration, but then went one step further. The booth presented PBXware as an alternative solution, delighting visitors with a breath of fresh air. The new interface in PBXware 5.0 has been a real crowd-pleaser; but even more than that, visitors are excited to find a new face in town that is willing to work with resellers. Far from inexperienced, Bicom Systems has been delivering solutions throughout the world for nearly 15 years, but the partnership with Fonia has afforded us a much more tangible presence in France.

And that reseller relationship is exactly what has so many people enchanted. Our success is no more than that of our smallest partner, so we invest in those relationships long-term. As they say just inside the park, “happily ever after” is our goal with each of our resellers. Another highlight at the booth was that Bicom Systems offers a complete VoIP and UCaaS solution. There is no need to deal with other vendors or try to fit mismatched pieces together. A one-stop shop plus a partnership.

We have given some sneak peaks about what’s coming up in PBXware 5.1 and the feedback has been astounding. Suffice it to say: people are asking how to sign up on-the-spot.

We’d like to express a big thank you to Fonia for hosting the booth and helping to get the word out about Bicom Systems establishing a presence in France. With over 5,000 resellers in attendance and Fonia already well-established in the market, this experience has been worth every minute. Bicom Systems sent out staff from Canada for the event and for a road trip to visit resellers in France next week.

To end with a quote from Walt Disney himself: “The way to get started is to quit talking and begin doing.” If you are ready to get started, contact us today: www.bicomsystems.com/contact

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Reasons to move from 3CX (and other IP PBX systems) to Bicom Systems… I did

Note from the editor: We are excited to have our first post from Stephen Corrigan, former Sales Director for 3CX and newest member of the Bicom Systems team. Below he shares his experiences in the industry and what inspired him to leave 3CX and come to Bicom Systems.

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The telecommunications industry has seen some dramatic changes over the decades – from Centrex to digital Private Automatic Branch Exchange (PABX) – most recently in the early 2000s with the advent of software based IP PBX systems such as Asterisk for Linux and 3CX on Microsoft Windows, providing much needed convergence and integration between the IT and Telecommunications worlds.

But the market has moved on once again, from these earlier, predominantly on premise, systems, which are seeing declining sales, to a subscriber based services model, where multiple communications channels: voice, video, messaging (chat), collaboration, screen sharing, file transfer etc., are delivered over the internet directly to your customer’s employees.

This is a fundamental change, a change that many of the existing incumbent manufacturers just cannot deliver upon.

The Unified Communications as a Service (UCaaS) market is estimated to grow to over $96 billion annually, with the North American subscriber base set to grow dramatically from 11.6 million today to over 27 million subscribers by 2023, that is a cumulative annual growth rate (CAGR) of between 25-30%.

So, with the changing landscape you are being asked yet again to make decisions and changes to your business, your model, your infrastructure, your services and reevaluate your current technology business partners. Are they delivering for you?

If your technology partners are only providing PBX software, like 3CX and many others, then they are emphatically not and are not producing for you!

In today’s market, you need to offer your existing and new customers not only improved core services, but also the ability to engage with you in the manner that they are now accustomed to and provide more self-service capabilities.

Our relationship with technology has changed. Just look at our own personal lives and see how we interact with technology today. We are all consumers of technology and are willing to pay monthly subscriptions for what we want and desire, whether that be entertainment with Netflix, Hulu or Amazon, or our cell phone contracts so we can keep up with the newest handsets as soon as they are released; we do our shopping 24/7 from the convenience of our home, as we do our banking. We also want control over our subscription based services, adding or changing our subscriptions, engaging with our service providers using an online portal 24/7 – We want that convenience and simplicity.

Businesses are no different. No longer do businesses wish to make a purchasing decision and invest in technology with a minimum of a 5-year lifecycle, being stuck with that decision. Just like us personally, businesses are consumers of technologies, subscribing to the services that their business needs to operate such as Microsoft Office 365, SalesForce.com (and other ERP/CRM systems) and of course Telephony and Unified Communications. And for very good reasons – it’s simple, it fits within their budgetary constraints, there are no equipment costs, no maintenance costs, no system management costs, and no vendor lock-in, just simplicity and convenience.

In today’s changing market it is no longer sufficient to sell and install PBX equipment on the customer premise. Buyers do not want that and they are voting with their wallets. You need to provide businesses more – flexibility, simplicity, and convenience.

In addition to providing core Unified Communications functions, you need to offer your customers methods of engaging with you on the basis that they want. You need to offer them comprehensive online services where they can sign up for your service, creating an online portal from where they can order additional products and services from you, upgrade their existing service plans, view and pay their bills, automate the billing process, automate the credit card or PayPal payment process, customer care functions where your customers can raise and track trouble tickets. In three words – flexibility, simplicity, and convenience.

And finally, delivering the service over the Internet requires some additional skills and technologies, from infrastructure to server and network virtualization so that you can deliver robust, fault tolerant, redundant services 24/7 to your customers with 99.999% uptime.

If your current technology partner cannot provide you these additional functional layers over and above a PBX, it is time to reevaluate.

So what can you do about this today? Well, you have several options open: (1) do nothing, business as usual, (2) invest the necessary cash in building out your own technologies and infrastructure to deliver these services, (3) work with existing service providers as an agent on a commission basis, but that is not very satisfying and does not create value in your business, or (4) do something different – engage with Bicom Systems.

Bicom Systems provides all the necessary pieces for the ITSP jigsaw. With Bicom Systems and our private white label UCaaS platform you can build:

  • YOUR Business by leveraging our infrastructure, investment, technologies people and expertise to tap into the booming UCaaS market.
  • YOUR Brand by marketing and delivering UCaaS services in your own unique brand on a local, regional, national, or even international basis. Creating value in your business.
  • YOUR Way, you set pricing and service plans, you do it all your way, you’re in total control.

3cxOnly by changing can you survive and prosper in this market. Bicom Systems can help you make the change and get you there.

Learn more by visiting www.bicomsystems.com or by contacting me directly at sc@bicomsystems.com.