Skyswitch: Imitation as Flattery?

They say that “imitation is the sincerest form of flattery,” but in the world of business, imitation suggests a lack of experience. It was brought to our attention that a company called Skyswitch created paid Google adverts¬†to¬†appear above searches for “Bicom Systems”.

While we are flattered, we have asked them to remove their adverts. Growing their own brand would be a much more effective use of resources.



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