Making the Next Sale: 8 Tips for Telecom Sales Teams

The average sales person makes 8 dials per hour and prospects for 6.25 hours to set 1 appointment.
[Source: Ovation Sales Group]

One appointment, not one sale. As a job description, that is a bit depressing. In 2017 no one wants to spend nearly a full business day hard at work with little to no results. Or what about this one?

Nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. [Source: IDC]

Talk about constructive criticism. With that kind of success rate and feedback, this last one is no surprise:

Sales reps ignore 50% of marketing leads. [Source: The B2B Lead]

Despite these disheartening statistics, the sales profession is here to stay. Particularly in B2B situations, sales people are simply the best way to convert prospective customers into partners. So it is high time that we have a discussion about sales and support our sales teams in the valuable work that they do.

Today we have Sheila Belzil from our Sales Department sharing a few strategies to make telecoms selling easier.

Strategy tip #1: Know your stuff

Before you ever pick up the phone to make a sales call, you must know your product inside and out. Prospects are naturally going to ask questions before committing to your company, so you better have the answers ready. And not just the product, you need to know your company, your employees, your partners, and even the market in general. Leads will be more likely to trust and listen to you if you establish yourself as an industry expert.

Strategy tip #2: Stay ahead of the game

According to Accenture, 94% of B2B buyers do research online before making a decision. We are living in a buyer’s market and in the age of Google. Most prospects are going to know plenty about what is new in the industry and what your competitors are offering. As a sales person, you need to stay ahead and know what is new and what is coming so you are not caught off guard by questions. Again, that knowledge will make you more trustworthy.

Strategy tip #3: Attract consumers with content

This tip will be fulfilled by the marketing team, but sales reps that want to sell should be pushing for it. If 94% of your prospects are researching you online, what are they going to find? There better be plenty of interesting content for them to read and look at before something – or someone – else steals their attention. The sales team will know best what type of content interests their prospects, so they should be contributing to the conception of marketing ideas.

Strategy tip #4: Nurture your leads

Your marketing team put all that great content out there, prospects are finding and consuming it, but they are probably still not ready for you to swoop in with a sales pitch. Their interest is piqued, but they still need more information. Now is the time for engagement through targeted content. Modern softwares and technologies can track what exactly your leads are looking at so that know what to send them next.

Strategy tip #5: Listen before you speak

You are finally on a call with a lead and itching to delve into your sales pitch. But before you start talking all about your company and your products, ask about theirs and then really listen. Aside from validating the lead and making them feel valued, you will gain insight into the types of problems they face. Even if you do not win the sale, the information gained will make you a better sales person for the next one.

Strategy tip #6: Be organized

Any successful sales team knows the value of organizing leads. A good CRM is a must to get through the sales cycle as painlessly as possible (check out: 7 Features of CRM Integration That Your Sales & Marketing Teams Need). Aside from the obvious benefits of more efficient lead management, organization helps nurture leads through the buying process and makes automated personalization possible.

Strategy tip #7: Dedicate account managers

A smooth sales cycle takes a number of dedicated staff to keep the pieces moving. From the early stages of marketing to making a sale to a dedicated account manager, each person plays an important, and often personal role. Do not let any leads feel like just another pawn coming down an assembly line. A dedicated account manager will get to know each lead on a personal level and ensure individual satisfaction.

Strategy tip #8: Making the sale is just the beginning

You made it through the sales cycle: your prospect became a lead and then a customer. Take a moment to celebrate, but then get right back to work because this is only the beginning. Supporting your customer after the sale is every bit as important as making another sale. Stay in touch and be a familiar presence; you want your customers talking to you before anything goes wrong. Keep them confident in your solution so they stick around for years to come. (Check out our video: 5 Ways to Increase Customer Loyalty for ITSPs & Telco).

Would you like help improving your telecom sales or marketing strategy? Please contact your account manager or create a free account for expert advice and tools.

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7 Features of CRM Integration That Your Sales & Marketing Teams Need

crm integrationCRM software is great for business. VoIP solutions are great for business. Integrated together, they create a powerhouse that will support both your sales and marketing teams.

Lead management is a core part of any business and getting it right can make or break your success. A standard, efficient workflow to apply to all contacts and individualized nurturing for each lead are of equal importance to get through the sales cycle.

The balance can be reached with CRM integration through the following features:

1. Call & email logs

Integrated CRM software tracks all calls and emails to contacts. Forget flipping through your calendar or racking your brain to remember your last call with a specific lead or customer – an integrated CRM will give you that information and more in seconds.

2. Click-to-call

Now more an expectation than a perk, click-to-call with CRM integration makes it easy to call leads or customers as you are reviewing their account. Cut the time it takes to get through a list of sales calls by doing everything from one screen.

3. Call pop-ups

If click-to-call simplifies your outbound calling process, call pop-ups greatly enhance inbound calling. CRM integration puts the caller’s name and detailed information on your screen before you even lift the phone receiver. No more pressure to remember details or asking the caller to wait while you change gears and catch up.

4. Marketing campaigns

Your CRM is no longer just for the sales department. Marketing teams will find an integrated CRM invaluable for creating, sending, and tracking marketing campaigns. Responsive marketing that targets audiences based on past behavior and interests shown is more effective than passive, mass marketing.

5. Marketing automation

All the buzz in 2017, marketing automation is quickly becoming standard practice. An integrated CRM makes it possible to automate marketing campaigns on multiple levels without forgoing a dynamic, responsive approach. In fact, the data collected by your CRM will make marketing efforts even more responsive to lead behavior.

6. Data organization

Arguably its primary function, it goes without saying that your CRM organizes contact data. But an integrated CRM will go even further in placing pertinent information exactly where your company needs it.

7. Lead Tracking

An integrated CRM goes beyond contact information and call logs, you can now track website visits, social media behaviors, downloads, and much more. Both the sales and marketing teams can get better results when they have more information at their fingertips.

PBXware and gloCOM integrate with Salesforce, Zoho, Sugar, Zendesk, and Microsoft Dynamics. We can integrate with other CRMs through custom solutions. Learn more about gloCOM or contact us today.

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10 VoIP Selling Points

voipEveryone knows the benefits of VoIP and cloud services, right? It practically sells itself – save money, save time, keep up with the latest trend. But is that all there is to VoIP?

With nearly infinite features and almost as many ways to add value, VoIP is worth much more than most think. Try using some of the following features and values to market VoIP in a bigger and better way.

  1. All Calls are Local
    VoIP allows users to generate local numbers for anywhere in the world. This eliminates the need for expensive Toll Free numbers and makes customers feel closer to the company.
  2. CDR
    Call Detail Records are elaborate and complete with VoIP. Everything is recorded and saved, from call logs to chat history to bandwidth usage. This benefits both users and IT that monitor and maintain the system. With VoIP, CDR can even be customized.
  3. Conferencing
    VoIP permits inexpensive, easy, and efficient conferencing. Whether a spontaneous conference call or a weekly video conference, VoIP softphones makes it user-friendly and simple. gloCOM lets users start conferences by simply dragging contacts into a call.
  4. File & Screen Sharing
    Most VoIP solutions make it easy to share files or even screen share between contacts. It is quicker than emailing files or using third party software. File share and screen share can be done with the click of a button on gloCOM.
  5. FoIP
    While fax may seem like a thing of the past, most businesses are still paying for a fax line out of obligation or habit. Fax Over IP (FoIP) eliminates the cost and delivers faxes straight to your email inbox. Click to learn more about The Value of FoIP.
  6. High Definition Audio
    HD audio ensures crystal clear communication for the most important calls. From big sales pitches to important conference calls to custom support, HD audio is the next best thing to a real conversation.
  7. Long Distance Calls
    VoIP eliminates geographic cost disparities and saves on long distance calls. The ability to call for ‘free’ via cloud services encourages users to pick up the phone more often and communicate quickly and efficiently to all parts of the world.
  8. Mobility
    In a world of smart phones, tablets, and BYOD, mobility is crucial in the workplace. VoIP seamlessly integrates with mobile devices through call forwarding or apps, making communication possible any time, anywhere. gloCOM Mobile softphone is coming soon!
  9. Recording
    The ability to record calls is native to most VoIP phones and is an immensely useful tool for busy and preoccupied users. Record sales calls, training sessions, or any other important calls and come back to listen again later.
  10. Voicemail
    VoIP Voicemail saves time and cuts down on stress by delivering voicemail alerts and MP3 files directly to the user’s email. The file can be accessed from anywhere and can be quickly forwarded or deleted.

What are your favorite VoIP features and selling points? We’d love to hear from you in our discussion over on LinkedIn!

Ready to get started? Contact an Account Manager today!

5 Ways to Increase Customer Loyalty

customer loyaltyToday’s most successful telecoms are gaining a competitive edge by keeping their customers for longer.

We all know the challenge of making sales and the frustration of losing customers after all that hard work. Not to mention the loss of profit, ruined reputation, and cost of remarketing that can result from customer churn.

To directly address this challenge, Bicom Systems created a video presentation with 5 Ways to Increase Customer Loyalty.

Learn more and watch the presentation at www.bicomsystems.com/customer-loyalty

Are All Prospects Worth the Sales Pitch?

sales pitchThe short answer: Yes.

Anyone in telecom sales knows the importance of prioritizing leads and allocating your time wisely. Of course there will always be prospects that are clearly worth extra attention and time. But no prospect should be ignored if you are still interested in growing.

The reasons are obvious: you never know who will surprise you, ignoring a lead may hurt your brand image, etc. But we have a prime example of the value of every lead.

A few days ago we were contacted by a company that wanted our gloCOM unified communications softphone app. They already had an Asterisk-based PBX system and were not interested in making any changes. They just needed that one last piece to tie the whole solution together.

Rather than writing them off as satisfied with another provider, the assigned Account Manager started a conversation to see where it went. In just 15 minutes the contact had become interested in our philosophy of “all the pieces” and signed-up to test Multi-Tenant PBX.

Moral of the story: Even a prospect that is 100% satisfied with their current provider can be swayed with even a short, open conversation.

So the answer is yes, ALL prospects are worth the sales pitch.

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