The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or even cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

Leading ICT Company in Practice with Bicom Systems

icon-bicom-systemseing the best requires working with the best. ICT is not readily available in every corner of the world. And where it is, it is more often than not missing the specifications your company needs to be a leading competitor in the industry. For Centracom, this was their primary headache. Founded in South Africa in 2008, their goal was to be the chief providers of ICT through replacing obsolete technology by the more advanced VoIP.

In order for Centracom to achieve objective, they needed to find a vendor of unified communications solutions that was reliable, efficient, and highly responsive due to the nature of the industry they operated in and their location.

Through a simple Google search, Centracom’s IT Manager found Bicom Systems with perfect ease. What made Bicom the optimal choice was the competitive advantage it possessed by having representatives worldwide, being transparent enough to grant Centracom a trail period with it’s products, and being able to customize the offering to their customer’s needs.

Centracom was so pleased with this service, that they have decided to continue the partnership with Bicom Systems, and even grow it further.

Read the Centracom Case Study here:

https://www.bicomsystems.com/uploads/case-studies/centracom/centracom.pdf

Facing the future with a plan when your provider has failed you

As you surely know, the telecoms market that we work in today is very fast-paced and focused on innovation. Many players find themselves with a nagging worry in the back of their minds as to whether they will be able to keep up or not. And that worry is not unfounded. In fact, we have found that many companies are already busy making plans to stay ahead and respond to the ever-increasing demands of buyers. The question is: What is your plan?

We find that the core of this issue comes down to who you know. How can you know about the newest trends before they have even emerged? By knowing someone on the inside. How can you prepare your offering to compete against the challenges of tomorrow? By knowing someone that can get you what you need before you even know you need it. The question is: Who is your source?

We believe that IP PBX providers should be partners rather than just vendors. As they deal with service providers, IP PBX providers are investing in your companies and as such should have a vested interest in your success. They should invest in your future, share their secrets, help you to formulate and realize a plan, and deliver all of the technologies and services needed to future-proof your business.

Based on this theory, Bicom Systems supports our partners by staying ahead of the trends and future-proofing your business. We took the years of success and experiences of our global partners to come up with a plan to support each and every new partner. Starting with achieving sustainable growth, increasing values and profits, and reducing customer churn, we delve into our partners’ organizations and products to help them find success now that will last into the future.

If your IP PBX provider is not doing this for you, we have a plan available. Visit our More Than a Switch page to learn all about how we can help your business transition and grow. As a bonus, we are currently running a transition promo to companies moving from another provider.

Learn more and download your promo voucher at www.bicomsystems.com/more-than-a-switch

3CX Resellers Finding an Alternative: Day 2 at IT Partners in Paris

Day 2 at IT Partners in Paris was even more productive than the first day. With non-stop traffic to the booth all day, we were able to have conversation after conversation with resellers that are not happy and looking for something new.

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Above all, these companies feel betrayed. Some have learned that their provider is actually scooping up support and maintenance renewals right out from under them, completely undermining the reseller channel. This is incredible to us. Our network of resellers are our partners – the heart and soul of our business model. These companies are making sales and delivering to their customers only to realize that their provider used them and will steal that customer for themselves. What happened to loyalty and trust?

We are thrilled to be partnering with Fonia in France and able to assure these frustrated entrepreneurs that providers that work with them do exist. We have all of the pieces for a VoIP/UCaaS company and are committed to developing long-term relationships with each of our partners. If you are ready to get started, please contact us today: www.bicomsystems.com/contact

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3CX Resellers Finding an Alternative: Day 1 at IT Partners in Paris

Bicom Systems had a magical few days just outside the gates to Disney World in Paris, France last week. We were at IT Partners collaborating on a booth with Fonia, our newest partner in France.

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Day one was animated and insightful. With a constant flow of visitors to the booth, the reactions to our demos and solutions were a bit like kids in, well, Disney World. But not everything is fairy tales and pixie dust, we heard quite a few complaints about other providers as people stopped by to chat.

The common theme from resellers of these providers coming by the booth was that they are tired of their provider not playing fairly or as a team. These companies pour their time and resources into a solution only to have their provider revise the game plan, forcing them back to square one. It is frustrating to work with a partner and solution that seems to be pushing them out of the equation in an attempt to eliminate the channel and sell directly. Roller coasters may be fun inside the park, but they have no place in a successful business relationship.

One theme of note was with 3CX now offering free extension licenses. Resellers were of the opinion that this policy now ended any prospect of them working to build up their portfolio of End User customers. The risks of their working in vain were becoming too strong.

Fonia sympathized with their frustration, but then went one step further. The booth presented PBXware as an alternative solution, delighting visitors with a breath of fresh air. The new interface in PBXware 5.0 has been a real crowd-pleaser; but even more than that, visitors are excited to find a new face in town that is willing to work with resellers. Far from inexperienced, Bicom Systems has been delivering solutions throughout the world for nearly 15 years, but the partnership with Fonia has afforded us a much more tangible presence in France.

And that reseller relationship is exactly what has so many people enchanted. Our success is no more than that of our smallest partner, so we invest in those relationships long-term. As they say just inside the park, “happily ever after” is our goal with each of our resellers. Another highlight at the booth was that Bicom Systems offers a complete VoIP and UCaaS solution. There is no need to deal with other vendors or try to fit mismatched pieces together. A one-stop shop plus a partnership.

We have given some sneak peaks about what’s coming up in PBXware 5.1 and the feedback has been astounding. Suffice it to say: people are asking how to sign up on-the-spot.

We’d like to express a big thank you to Fonia for hosting the booth and helping to get the word out about Bicom Systems establishing a presence in France. With over 5,000 resellers in attendance and Fonia already well-established in the market, this experience has been worth every minute. Bicom Systems sent out staff from Canada for the event and for a road trip to visit resellers in France next week.

To end with a quote from Walt Disney himself: “The way to get started is to quit talking and begin doing.” If you are ready to get started, contact us today: www.bicomsystems.com/contact

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