7 Features of CRM Integration That Your Sales & Marketing Teams Need

crm integrationCRM software is great for business. VoIP solutions are great for business. Integrated together, they create a powerhouse that will support both your sales and marketing teams.

Lead management is a core part of any business and getting it right can make or break your success. A standard, efficient workflow to apply to all contacts and individualized nurturing for each lead are of equal importance to get through the sales cycle.

The balance can be reached with CRM integration through the following features:

1. Call & email logs

Integrated CRM software tracks all calls and emails to contacts. Forget flipping through your calendar or racking your brain to remember your last call with a specific lead or customer – an integrated CRM will give you that information and more in seconds.

2. Click-to-call

Now more an expectation than a perk, click-to-call with CRM integration makes it easy to call leads or customers as you are reviewing their account. Cut the time it takes to get through a list of sales calls by doing everything from one screen.

3. Call pop-ups

If click-to-call simplifies your outbound calling process, call pop-ups greatly enhance inbound calling. CRM integration puts the caller’s name and detailed information on your screen before you even lift the phone receiver. No more pressure to remember details or asking the caller to wait while you change gears and catch up.

4. Marketing campaigns

Your CRM is no longer just for the sales department. Marketing teams will find an integrated CRM invaluable for creating, sending, and tracking marketing campaigns. Responsive marketing that targets audiences based on past behavior and interests shown is more effective than passive, mass marketing.

5. Marketing automation

All the buzz in 2017, marketing automation is quickly becoming standard practice. An integrated CRM makes it possible to automate marketing campaigns on multiple levels without forgoing a dynamic, responsive approach. In fact, the data collected by your CRM will make marketing efforts even more responsive to lead behavior.

6. Data organization

Arguably its primary function, it goes without saying that your CRM organizes contact data. But an integrated CRM will go even further in placing pertinent information exactly where your company needs it.

7. Lead Tracking

An integrated CRM goes beyond contact information and call logs, you can now track website visits, social media behaviors, downloads, and much more. Both the sales and marketing teams can get better results when they have more information at their fingertips.

PBXware and gloCOM integrate with Salesforce, Zoho, Sugar, Zendesk, and Microsoft Dynamics. We can integrate with other CRMs through custom solutions. Learn more about gloCOM or contact us today.

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Do You Still Need a Desk Phone?

desk phoneNot many years ago, this question would have sounded absurd. Traditional desk phones were the primary mode of business communications. Even as the Internet brought new options like email and instant messaging, these couldn’t truly replace a voice conversation.

But now, with VoIP at work in most offices across the world, the question arises: do you still need your desk phone?

VoIP and Cloud Communications have enabled the development of voice tools that transcend the desk phone. Softphones are now available for desktop computers, laptops, and even smartphones and tablets. In their earliest days, softphones were convenient for some kinds of calls, but would not have been sufficient to entirely replace the desk phone. Softphones today can do everything that a desk phone can do – and often much more.

Concerned about a local presence? Softphones can still give you a local number, as well as a global reach.

For me, the answer to the question is “no.” I said goodbye to my desk phone years ago when I started using gloCOM. Available for both desktop and mobile, gloCOM offers everything my desk phone did, and much more.

Others will not be ready to remove the phone from their desk. The good news is that unified communications apps (like gloCOM) often integrate with desk phones for the best of both worlds.

Still there are others that do not want to bother with modern technology and learning something new. After all, if it’s not broke… To them I would suggest IP Key Systems. A traditional key system that “just works”, but with some powerful technology hidden away under the hood.

What about you? Do you still have a desk phone? Would you give it up today?

6 Unified Communications Features that Promote Collaboration

9 out of 10 business executives believe that cloud-based collaboration is good for business, according to a study done by Forbes.

In an age when many companies have already embraced unified communications, our persuasion tactics must change from “why you should adopt UC” to “how you could be getting more out of UC.”

Everybody wants more collaboration in 2017 and unified communications features are one practical way to get it.

  1. Screen sharing offers an instantaneous way to share exactly what you are working on with no room for error.
  2. Video calling prevents miscommunications and gets things done as quickly as face-to-face meetings.
  3. Instant conferencing brings the whole team together with the click of a button for quick problem solving.
  4. Presence makes it abundantly clear who is available so no time is lost tracking someone down.
  5. Instant messaging is the perfect way to get a quick answer even if one or both parties are on the phone.
  6. Mobility takes collaboration beyond the office so the team can stay in contact despite geography.

These features are just the tip of the proverbial iceberg. Your unified communications or cloud-based solution should be supporting collaboration with all of the above and more. If you think you should be getting more from unified communications, we encourage you to check out our gloCOM Unified Communications app.

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How to Win More Telecom Sales

telecom salesYou step into the car dealership and look around at all of your options. Red convertibles, little sports cars, all-terrain trucks. In your mind, you’re already flying down the highway, the breeze in your hair, music pouring from the car’s speakers, when the salesperson interrupts your thoughts with his mundane descriptions of the type of rubber in the car’s tires and the new fuel injection system.

When customers buy a car, they want to know how it’s going to feel driving it, not all the little mechanical details. The same idea applies to Unified Communication sales. At Bicom Systems, we’ve learned that in order to win more customers, you must give them an experience, a feeling, not just a description of each component of a phone system.

Start by getting to know your potential customers. Understand their visions, their plans for the future. Ask them about their current expenses and problems and get them to look forward two or three years and tell you what they’d like to change. Get into the mind of the customer.

The next step is to shift the customer’s focus away from the phone system to the bigger picture. Don’t describe the features, describe how those features will change their lives. How they’ll be saving time and energy. How they’ll be making sales left and right. How the system practically runs itself. Bicom Systems products piece together to create a seamless system for customers. We tell customers that our PBXware, TELCOware, and SERVERware combination will free up their time to win more sales while the technical operations go on in the background.

Finally, don’t forget to include a number of applications. Potential customers can find “good phone systems” among your competition. But if you have a “good phone system” with additional applications to make life easier for the customer, that will set you apart from the crowd. Even the most simple application can make all the difference if it is incredibly useful. Bicom Systems offers gloCOM, our Unified Communications desktop and mobile app, as the icing on the cake. gloCOM and our other applications speed up otherwise laborious tasks and give our clients that extra push that they need to sign on.

In short, don’t get lost in the competition by just offering a phone system. Or even a good phone system. Stand out from the rest by offering a lifestyle.

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Telecommuting Benefit 5: Continuity

telecommuting continuityThis is the final post in our series on Effective Telecommuting with gloCOM. Today we’ll discuss our fifth and final benefit of telecommuting: continuity.

Having workers in different geographic locations with a VoIP tool like gloCOM ensures constant and consistent service both within the company and in customer relations.

Different workers in different locations can deal directly with customers or supplier in their area, eliminating issues with time zones or travel. It allows companies to do business locally across the country or the world.

gloCOM also allows employees to work remotely with no warning in the case of being snowed in, staying home sick, or other emergency situations. It opens the door to employees that need a few weeks or months away from the office for whatever reason.

The best part? Customers will be none the wiser. gloCOM replicates your office anywhere in the world so work is not interrupted.

To learn more or get started with gloCOM, visit our website or contact us today!

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