The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or event cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

Bicom at ITEXPO

itexpoBicom Systems had a great few days at ITEXPO in Ft Lauderdale last week. We met long-term partners, made new connections, had fun, and talked business. We’re already looking forward to ITEXPO 2018 next year.

In addition to our booth and private room, two of our partners hosted booths with gloCOM on display. It was fun to walk around and see the familiar images and faces.

Are you wishing you hadn’t missed ITEXPO? Join us at Channel Partners in less than two months!

Channel Partners will be held in las Vegas from April 10 to 13th. Contact us to learn more and get a pass today!

If you cannot make it to Las Vegas, we will be attending several other conferences in 2017 including:

itexpo 2017

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2017 Telecom Conferences

ASTRICON 2017Bicom Systems is having a blast at ITEXPO 2017 in Ft Lauderdale today.

We wish you were here!

If you missed ITEXPO, don’t worry – there are still several other telecom conferences coming up in 2017.

Bicom Systems will be attending each of the following this year:

AstriCon 2017
Orlando, October 3-5
Channel Partners 2017
Las Vegas, April 10-13
Wispapalooza 2017
Las Vegas, October 9-12
Telecom Exchange NYC 2017
June 20-21
Telecom Exchange LA 2017
Postponed

Which one will we see you at?

More Posts about Telecom Conferences

Happy Holidays & 2017

Bicom Systems would like to thank you for your business in 2016 and wish you the best for this holiday season and a successful 2017!

Looking towards the new year, we at Bicom Systems are very excited about some new projects and plans. We will be attending several conferences and expos in 2017, including:

ITEXPO in Fort Lauderdale
February 8-10, 2017
Channel Partners in Las Vegas
April 10-13, 2017
Telecom Exchange in NYC
June 20-21, 2017
Wispapalooza in Las Vegas
October 9-12, 2017
AstriCON
Orlando, October 3-5
Telecom Exchange in LA
November

Which one will we see you at?

Many warm wishes this holiday season!

itexpo

AstriCon 2017

astriconOne of the many customers we met and connected with at AstriCon sent us an inspiring email that we thought was worth sharing with all of you:

Just wanted to tell you how great our first training session was. We made significant progress and were grateful that support was available in more than one language. I am so happy that after two years I found a formula that works.   I will do further training as time is available.  

Now that I am into my third year as a Bicom customer, it is refreshing to know that I have a platform that works.  I have staff that works well with your resources.  The time invested learning about gloCOM at AstriCon was energizing. It is almost like we started over. Our IT staff and yours established a good working relationship which is great for everyone.

I wanted to thank you again for the effort and significant expense you put in by exhibiting at AstriCon.  I have had more investment in my growth in the last 3 weeks than all of last year.  I learned real tangible ways to convey your platform as a first class communications solution. 

I look forward to seeing you again in the future and hopefully I can report astonishing results, either in customer uptake or in my quest to communicate what your software does.  Since my return to Denver, I have invested $20,000 in marketing a VoIP solution thanks to renewed vigor due entirely to the things learned at AstriCon.”

This is just a small glimpse of what took place in Phoenix last month. We cannot wait to see YOU at AstriCon 2017!

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