The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or event cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

FISPALIVE

We wrapped up our booth at FISPALIVE in New Orleans yesterday. It was a great show and we are already looking forward to FISPALIVE 2018.

“It was a well organized, compact show with solid members and vendors always looking to collaborate with each other,” said Saulio Reyes, Bicom Account Manager.

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If you missed FISPALIVE, consider joining us for upcoming:

ITEXPO (February 14-16 in Ft Lauderdale, FL)

WISPAMERICA (March 6-8 in Birmingham, AL).

Our 2018 is off to a great start! Let’s get together and take your business to the next level this year.

Bicom at ITEXPO

itexpoBicom Systems had a great few days at ITEXPO in Ft Lauderdale last week. We met long-term partners, made new connections, had fun, and talked business. We’re already looking forward to ITEXPO 2018 next year.

In addition to our booth and private room, two of our partners hosted booths with gloCOM on display. It was fun to walk around and see the familiar images and faces.

Are you wishing you hadn’t missed ITEXPO? Join us at Channel Partners in less than two months!

Channel Partners will be held in las Vegas from April 10 to 13th. Contact us to learn more and get a pass today!

If you cannot make it to Las Vegas, we will be attending several other conferences in 2017 including:

itexpo 2017

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Learn More about the Telco Service Providers Network

telco networkHave you joined TSPN yet? The Telco Service Providers Network is a community for telecom professionals to discuss, share, and learn together.

TSPN had its first in-person meeting at ITEXPO in Ft. Lauderdale last week. If you missed the meeting and want to learn more, listen to Sheila Belzil’s interview with Telecom Reseller below:

 

Sheila, the TSPN administrator, talks about how the group got started, how members benefit from the community, and what’s coming up in the future of TSPN.

Join the network at www.linkedin.com/groups/7067017 or by typing “TSPN” into your LinkedIn search bar. We’ll see you there!

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2017 Telecom Conferences

ASTRICON 2017Bicom Systems is having a blast at ITEXPO 2017 in Ft Lauderdale today.

We wish you were here!

If you missed ITEXPO, don’t worry – there are still several other telecom conferences coming up in 2017.

Bicom Systems will be attending each of the following this year:

AstriCon 2017
Orlando, October 3-5
Channel Partners 2017
Las Vegas, April 10-13
Wispapalooza 2017
Las Vegas, October 9-12
Telecom Exchange NYC 2017
June 20-21
Telecom Exchange LA 2017
Postponed

Which one will we see you at?

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