How to Win More Telecom Sales

telecom salesYou step into the car dealership and look around at all of your options. Red convertibles, little sports cars, all-terrain trucks. In your mind, you’re already flying down the highway, the breeze in your hair, music pouring from the car’s speakers, when the salesperson interrupts your thoughts with his mundane descriptions of the type of rubber in the car’s tires and the new fuel injection system.

When customers buy a car, they want to know how it’s going to feel driving it, not all the little mechanical details. The same idea applies to Unified Communication sales. At Bicom Systems, we’ve learned that in order to win more customers, you must give them an experience, a feeling, not just a description of each component of a phone system.

Start by getting to know your potential customers. Understand their visions, their plans for the future. Ask them about their current expenses and problems and get them to look forward two or three years and tell you what they’d like to change. Get into the mind of the customer.

The next step is to shift the customer’s focus away from the phone system to the bigger picture. Don’t describe the features, describe how those features will change their lives. How they’ll be saving time and energy. How they’ll be making sales left and right. How the system practically runs itself. Bicom Systems products piece together to create a seamless system for customers. We tell customers that our PBXware, TELCOware, and SERVERware combination will free up their time to win more sales while the technical operations go on in the background.

Finally, don’t forget to include a number of applications. Potential customers can find “good phone systems” among your competition. But if you have a “good phone system” with additional applications to make life easier for the customer, that will set you apart from the crowd. Even the most simple application can make all the difference if it is incredibly useful. Bicom Systems offers gloCOM, our Unified Communications desktop and mobile app, as the icing on the cake. gloCOM and our other applications speed up otherwise laborious tasks and give our clients that extra push that they need to sign on.

In short, don’t get lost in the competition by just offering a phone system. Or even a good phone system. Stand out from the rest by offering a lifestyle.

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What is a Key System?

A Key System – also known as a Key Telephone System (KTS) – is a very basic and traditional form of telephony primarily used by small and medium businesses.

key system

Ideal for businesses with less than 30 users, traditional Key Systems include a central controller and multiple telephones. Each telephone has a button for every phone line.

Key Systems have been around in some form since the 1930s, but remain in use today despite new technologies. Many businesses decide to keep their Key System because they are simple and “just work”. By opting out of the VoIP trend, they are missing out on modern features and advantages.

For this reason, Bicom Systems created the IP Key System – Tradition Reinvented. Learn more about IP Key Systems here.

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5 VoIP Technology Basics That Increase Value

voipWe all know that VoIP reduces telephony costs, but we don’t necessarily know why. Understanding the technology behind VoIP allows us to better appreciate and market the value that VoIP brings to SMBs.

Ziff Davis explains the technology in their recent article entitled VoIP Primer – Five Technology Basics SMBs Need To Understand. 

Five VoIP Technology Basics:

1. VOIP IS DATA
The first thing to understand is that VoIP is data just like emails or files or instant messaging. While PSTN was a dedicated technology meant only for voice, VoIP turns voice into another form of data. Data is a much more efficient and cost-effective technology.

2. VOIP USES THE DATA NETWORK
Legacy systems require two separate networks – one for voice and one for data. A desk telephone uses the voice network while the computer uses a separate data network. VoIP integrates voice technology into one data network, resulting in a less expensive and easier to manage solution.

3. VOIP IS PACKET-SWITCHED
For VoIP to be transmitted over the data network it must be digitized and transferred as packets. The advantage of packets is that they travel across the most efficient route resulting in high-speed and lower costs.

4. VOIP IS REAL-TIME
Legacy telephony has always offered high quality voice in real-time because that’s what it was made to do. This has been VoIP’s biggest challenge but after over 20 years it is finally a worthy opponent of PSTN. With an optimized network and good VoIP software voice calls can be in real-time just like traditional telephony.

5. VOIP IS STILL EVOLVING
While Legacy telephony is a tried-and-true solution, it is no longer evolving and improving. On the other hand, VoIP is not yet a complete solution meaning it still has infinite potential. As technology continues to improve, VoIP will improve along with it. For example, Unified Communications opens a world of options to users and is only going to get better.

In conclusion, understanding these 5 pieces of VoIP technology gives us a greater appreciation of the value of VoIP. To read more, visit VoIP Primer – Five Technology Basics SMBs Need To Understand.

 

VoIP: On-Premise vs Hosted (Cloud) vs Hybrid

voipIn our previous post we listed 5 reasons to migrate to VoIP. If you have made the decision to switch to VoIP, the next step is choosing between an on-premise, hosted, or hybrid solution.

Here’s the difference between the three:

On-Premise VoIP is a good option for larger companies that want more control over their telephony solution. While some companies will benefit from managing their system in-house, smaller companies may not have enough staff or budget for this option. On-Premise VoIP involves a large up-front investment, but then the system belongs to the company.

Hosted (Cloud) VoIP is the opposite of on-premise. The system is owned and managed by a Service Provider company that rents it on a monthly basis. This is a better option for smaller companies that do not have a large up-front budget or a large IT staff. Cloud VoIP is less expensive in the beginning, but may be more expensive in the long run due to monthly payments.

Hybrid VoIP is a combination of the above two options. A typical hybrid VoIP solution would mean a hosted system run on a premise server and hardware. This brings in the best of both worlds and is an attractive option to growing companies that have some money to invest but do not want to purchase and manage an entire system.

Which option is right for your company? We recommend you do research a variety of solutions and Service Providers to find the best match for your company.

Get started on the Bicom Systems products page or sign-up for a FREE Account Manager to guide you in the transition to VoIP.

4 Things To Do During VoIP Deployment

cloud deploymentIn our last post we discussed how to prepare for a successful VoIP telephone system deployment. But the work does not stop there.

There are several things to consider during the deployment process that will ensure success in the long run.

Head over to Telecom Reseller for 4 tips!