Over-the-Top Services

OTT Services

Telcos have had to adapt to change arguably more than any other industry. With the advances that have been made in everyday technology use, it’s becoming harder and harder for telcos to compete with other service providers. The growth of OTT services is clearly taking a toll on telcos due to changing customer preferences.

Over-The-Top (OTT) services are services that are used on top of the basic network services you get from your provider. These services have become much more common thanks to the smartphone. Having a device with such capabilities at our reach at all times has increased communications drastically. VoIP now allows us to make cheap and even free calls and SMS’. However, recently, data has been added to the mix. This poses a threat to telcos which they have not been trying to find a solution to. Telco subscriptions do mean that your are continuously paying for these services, however, you are also not fully reaping the benefits. The danger in this case is the loss of revenue stream from telcos, which in turn makes it harder for them to compete and provide reliable service all the time.

OTT players are thus able to offer better services than telcos nowadays. These providers have continuously adjusted to changing consumer behaviours to guarantee the best service. OTT services have had a huge impact on revenues for telecom operators and that is understood by stakeholders worldwide. With the growth of OTT VoIP, the overall global telco voice revenues will drop drastically from $970.4B to $799.6B by 2020. This is mainly due to the annual growth rate of 20% of the OTT VoIP market.

In a fast-growing environment such as the one OTT providers operate in, it’s important to listen to customers’ needs and aim to satisfy them. Trends have lately been the increased need of personalization and customization. OTT providers have unique and one-of-a-kind solutions to all your needs and will provide you with the solution that best suits you. This is then more convenient for customers, which is why they are willing to pay a premium. The next trend is advancements in technology. With great advancements from GSM to LTE, OTT providers can exploit this by undercutting and providing better rates to their customers, while not compromising quality. Lastly, messaging preferences have probably permanently shifted from traditional SMS to OTT messaging services. This is primarily driven by cost and the increased usage of the smartphone.

As for Voice OTT services, they are arguably the easiest to add. The main argument for this is that they rely on IP networks and the internet to carry the calls; meaning no need to set up complicated and bulky hardware. You are also able to construct the solution you want yourself which makes it extremely user friendly.

OTT providers have come to stay, with no signs of stopping anytime soon. Now is the best time to be competing in one of the fastest growing industries.

Fusion Networks Case Study

fusion-networks-blogFusion Networks is a Competitive Local Exchange Carrier (CLEC) based out of New York. The were established in 2014 and have grown drastically since. With this growth came a huge influx in demand for voice-over IP, which is something they didn’t provide at the time.

In order to please their customers and remain competitive, Fusion Networks decided to partner with Bicom Systems to solve their problem. The main reason why Fusion chose Bicom was the flexibility, says Philip Simunek. Bicom’s solutions were easily customizable for their needs. Another key selling point was that Bicom provided “a great feature-set without nickel and diming you for everything.” Bicom’s competitive pricing also helped seal the deal, as Fusion would now have a competitive resale price. Implementation was fairly simple, with no need to halt operations as it was done remotely by simply installing the app onto the local servers.

Ever since adding VoIP to their already well-established set of offerings, Fusion Networks has been able to continue its growth.

Read the full case study

4 Benefits of Webinars

4-benefits-of-webinars Webinars are a great interaction tool for any business. It is an efficient and sure way of getting your message out to customers directly, especially in the tech industry. Below are four (4) benefits of presenting webinars. 

Around the clock availability

Webinars are available live and can be visited later on if you are unavailable. This around the clock availability is extremely useful if you have clients that are constantly busy or do business internationally on different time zones than you. Also, having the availability of the webinar after it has gone live helps increase your reach through search engine optimization (SEO) when being searched for at a later date. This helps you stay relevant rather than hosting live seminars and losing the attention once it’s over.  

Easy way of delivering your message to your target

More often than not, those that watch your webinar have an interest or stake in what you are presenting. This means that your audience for the webinar is most likely who you are targeting or should try to target with your marketing efforts. Having your target market come to you rather than putting in extensive, and expensive, market research will simplify your job greatly.

Cost savings

Although you have to spend to create a webinar, you also save considerably from other sources. These include travel costs that your company would have endured in order to educate your customers on changes to the system; the cost of time that’s spent by your presenter while they could be working away at other tasks; and lastly the costs you would’ve undertook to hire a venue and all that comes with hosting a live event. You always want your customer to be educated, however, budgeting properly is should also be a top priority.

Easy way of generating qualified leads

If you ask any sales representative, they will say that generating leads is easy; however, generating QUALIFIED leads is a more difficult process. Relating back to the second benefit, those that are watching your webinar are probably interested in what you are presenting. You are now able to use the registration from the webinar to collect lead information such as contact methods and locations. This is also considered a form of market research as you can see what your demographics and geographics are. Lastly, by educating those watching your webinar you have already qualified them as leads since they are now aware of your products and services and there will be no need to re-qualify.

The 4 benefits mentioned above explain how webinars are a powerful tool if you are looking to increase brand awareness, minimize costs, and boost revenues in the simplest possible way.

Easy Payments

summer-promo-blog

Unified Communications is a system of integrated communications that enhance business practices. Every business, no matter how big or small should be using VoIP and UCaaS to a certain extent. Since UC is a variety of products that uniformly work together, it’s important to find a product that contains all those features you need, which Bicom has. As for the financing aspect, Bicom Systems is introducing a promotion that allows you to halt your payments until the fall. This means that you defer three (3) months payments for your UC Service. This is the perfect promotion for small businesses as you get to delay payments and adjust your finances.

With the UCaaS market growth at 25-20% per year, you know you are making the right decision.

Read more on what UCaaS is and how it can help you:

http://blog.bicomsystems.com/what-do-we-mean-by-ucaas/

Learn more about the offer:

https://www.bicomsystems.com/uploads/email-campaigns/summer-sale/summer-sale.html  

How To Sell VoIP: A $140B Industry

How To Sell VoIP

“The VoIP market is expected to grow over 9% in the next 3 years,” and any telco service provider wants to be a part of that growth. In order to be a part of the $140B industry, it is imperative to know the right tactics that will make your product or service sell. Despite all of this promising news, many still don’t know that they need VoIP or are hesitant to switch.

The guide below will make your dive into VoIP a lot easier and enhance your experience with something that might seem very intimidating. It includes 5 key steps on how to: build your VoIP service, market your VoIP service, overcome VoIP selling challenges.

Download your copy here to cement your part in a $140 billion industry

Register for the webinar

How To Sell VoIP