7 Features of CRM Integration That Your Sales & Marketing Teams Need

crm integrationCRM software is great for business. VoIP solutions are great for business. Integrated together, they create a powerhouse that will support both your sales and marketing teams.

Lead management is a core part of any business and getting it right can make or break your success. A standard, efficient workflow to apply to all contacts and individualized nurturing for each lead are of equal importance to get through the sales cycle.

The balance can be reached with CRM integration through the following features:

1. Call & email logs

Integrated CRM software tracks all calls and emails to contacts. Forget flipping through your calendar or racking your brain to remember your last call with a specific lead or customer – an integrated CRM will give you that information and more in seconds.

2. Click-to-call

Now more an expectation than a perk, click-to-call with CRM integration makes it easy to call leads or customers as you are reviewing their account. Cut the time it takes to get through a list of sales calls by doing everything from one screen.

3. Call pop-ups

If click-to-call simplifies your outbound calling process, call pop-ups greatly enhance inbound calling. CRM integration puts the caller’s name and detailed information on your screen before you even lift the phone receiver. No more pressure to remember details or asking the caller to wait while you change gears and catch up.

4. Marketing campaigns

Your CRM is no longer just for the sales department. Marketing teams will find an integrated CRM invaluable for creating, sending, and tracking marketing campaigns. Responsive marketing that targets audiences based on past behavior and interests shown is more effective than passive, mass marketing.

5. Marketing automation

All the buzz in 2017, marketing automation is quickly becoming standard practice. An integrated CRM makes it possible to automate marketing campaigns on multiple levels without forgoing a dynamic, responsive approach. In fact, the data collected by your CRM will make marketing efforts even more responsive to lead behavior.

6. Data organization

Arguably its primary function, it goes without saying that your CRM organizes contact data. But an integrated CRM will go even further in placing pertinent information exactly where your company needs it.

7. Lead Tracking

An integrated CRM goes beyond contact information and call logs, you can now track website visits, social media behaviors, downloads, and much more. Both the sales and marketing teams can get better results when they have more information at their fingertips.

PBXware and gloCOM integrate with Salesforce, Zoho, Sugar, Zendesk, and Microsoft Dynamics. We can integrate with other CRMs through custom solutions. Learn more about gloCOM or contact us today.

More posts like this one:

Is VoIP driving business away from you?

voipOver the years I have noticed that more and more of our new customers are no longer VoIP Entrepreneurs wanting to join the telephony provider venture. Seems like the more VoIP becomes the present and defines the future of communications, the more industries it touches.

These days, any business that provides IT industry related services is somehow related to, or forced to be related to, the communications infrastructure of their customers. Even better if the customer has some knowledge or is at least aware of the unified communications experience.  

Industries like Internet service provides, cable services, and/or fiber providers have already joined, are planning to join, or at least know the future is to integrate in order to gain and retain customers. To mention a few of the most common that will ring my desk, I should start with hosted service providers. Either hardware, software, or a mix of the two, is something that, sooner or later, VoIP has to become an integrated part of. Either a multi-tenant platform like ours in order to centralize all hosted PBXs, or separate Call Center/Custom environments, this is something that, along with other value-added features, a hosted service provider will get asked for pretty often.  

Other industries, less related to network services or hosted services like IT Managed Services, will encounter themselves one way or another supporting an IP Phone, a local PBX, or a PBX hosted by someone else. They will notice the additional revenue and increased customer retention will come as soon as they can also take care of the telephony needs. 

Many of my customers will often express how VoIP service may be just one service out of many, and maybe not the one that bring the most revenue in from customers. But VoIP is an essential piece of the relationship since it is the part that allows their customers to unify their communications, in addition to the suite of services it provides.

This article is a ‘heads up’ to all those out there that think VoIP services ‘could be’. Soon VoIP will be a ‘major’ part of any one proposal because it will become part of the request. The end-user likes to feel a level of unification that provides them the security that a single provider can serve, understand, and support all their technology components.

VoIP is so flexible that anyone that has a customer base and provides any type of service, even non-technology, could find a way to integrate it into their suite of services with a huge value and even bigger retaining element. Make it drive business towards you, not away from you. At this very moment deals are been turned down because the competitor shows a unified set of services with telephony, or impressed the customer with an additional service made possible by VoIP. 

Just because everyone related is getting involved does not mean that it is easy. We still hear horror stories. Even that the voice quality is not working out, loss of RTP, but less. More and more it’s ‘how do I?’ Whether CRM integration or producing better reporting and so control of daily lives.

If you would like to explore your options, whether you are related to technology services or not, Bicom Systems would be happy to assist with whatever ideas you may have. We have not seen it all yet, but with the many we have worked with already, I’m sure you are at the right place for finding a solution. Our IPPBX PBXware comes in a Single Tenant Business Edition, Multi-Tenant Edition, and Call Center Edition, and the mix of all of them is as customizable and flexible as it comes.

5 VoIP Trends in 2017

2017 is officially here and it is going to be a great year for telecommunications. Let’s start off the year with 5 VoIP trends for 2017 from VoIP-News:

voip

1. Mobile VoIP – According to VoIP-News, there will be more than 1 billion mobile VoIP users by the end of 2017. How many of your customers will be joining that number? Bicom Systems released gloCOM GO, our Unified Communications mobile app last year – check it out today!

2. Security – VoIP security has become a growing concern in recent years, and Forbes names it as one of the top three concerns for businesses in 2017. To start protecting yourself and your customers, download our free PDF: VoIP Security: The Risks and How To Prevent Them

3. Integration – Sure to be a buzzword in 2017, “integration” refers to the ability to incorporate other business services into a VoIP solution. This is at the heart of Unified Communications and Bicom System’s suite of VoIP software. Visit our products page to learn more.

4. 5G – While less directly relevant to our products and services, the potential emergence of 5G in 2017 will only contribute to the growth of mobility in the workplace. Our gloCOM GO mobile app shifts seamlessly between WiFi and 4G and we greatly anticipate the speed of 5G.

5. Network Strain – Ending on a more concerning note, experts predict a network strain in the coming year. We believe this possibility is all the more reason to partner with an innovative, customer-focused company that is constantly researching and improving. Join us today and gain an experienced Account Manager that will navigate with you in whatever 2017 may bring!

More posts like this one:

How to Win More Telecom Sales

telecom salesYou step into the car dealership and look around at all of your options. Red convertibles, little sports cars, all-terrain trucks. In your mind, you’re already flying down the highway, the breeze in your hair, music pouring from the car’s speakers, when the salesperson interrupts your thoughts with his mundane descriptions of the type of rubber in the car’s tires and the new fuel injection system.

When customers buy a car, they want to know how it’s going to feel driving it, not all the little mechanical details. The same idea applies to Unified Communication sales. At Bicom Systems, we’ve learned that in order to win more customers, you must give them an experience, a feeling, not just a description of each component of a phone system.

Start by getting to know your potential customers. Understand their visions, their plans for the future. Ask them about their current expenses and problems and get them to look forward two or three years and tell you what they’d like to change. Get into the mind of the customer.

The next step is to shift the customer’s focus away from the phone system to the bigger picture. Don’t describe the features, describe how those features will change their lives. How they’ll be saving time and energy. How they’ll be making sales left and right. How the system practically runs itself. Bicom Systems products piece together to create a seamless system for customers. We tell customers that our PBXware, TELCOware, and SERVERware combination will free up their time to win more sales while the technical operations go on in the background.

Finally, don’t forget to include a number of applications. Potential customers can find “good phone systems” among your competition. But if you have a “good phone system” with additional applications to make life easier for the customer, that will set you apart from the crowd. Even the most simple application can make all the difference if it is incredibly useful. Bicom Systems offers gloCOM, our Unified Communications desktop and mobile app, as the icing on the cake. gloCOM and our other applications speed up otherwise laborious tasks and give our clients that extra push that they need to sign on.

In short, don’t get lost in the competition by just offering a phone system. Or even a good phone system. Stand out from the rest by offering a lifestyle.

More posts like this one:

What is a Key System?

A Key System – also known as a Key Telephone System (KTS) – is a very basic and traditional form of telephony primarily used by small and medium businesses.

key system

Ideal for businesses with less than 30 users, traditional Key Systems include a central controller and multiple telephones. Each telephone has a button for every phone line.

Key Systems have been around in some form since the 1930s, but remain in use today despite new technologies. Many businesses decide to keep their Key System because they are simple and “just work”. By opting out of the VoIP trend, they are missing out on modern features and advantages.

For this reason, Bicom Systems created the IP Key System – Tradition Reinvented. Learn more about IP Key Systems here.

More posts like this one: