4 Benefits of Webinars

4-benefits-of-webinars Webinars are a great interaction tool for any business. It is an efficient and sure way of getting your message out to customers directly, especially in the tech industry. Below are four (4) benefits of presenting webinars. 

Around the clock availability

Webinars are available live and can be visited later on if you are unavailable. This around the clock availability is extremely useful if you have clients that are constantly busy or do business internationally on different time zones than you. Also, having the availability of the webinar after it has gone live helps increase your reach through search engine optimization (SEO) when being searched for at a later date. This helps you stay relevant rather than hosting live seminars and losing the attention once it’s over.  

Easy way of delivering your message to your target

More often than not, those that watch your webinar have an interest or stake in what you are presenting. This means that your audience for the webinar is most likely who you are targeting or should try to target with your marketing efforts. Having your target market come to you rather than putting in extensive, and expensive, market research will simplify your job greatly.

Cost savings

Although you have to spend to create a webinar, you also save considerably from other sources. These include travel costs that your company would have endured in order to educate your customers on changes to the system; the cost of time that’s spent by your presenter while they could be working away at other tasks; and lastly the costs you would’ve undertook to hire a venue and all that comes with hosting a live event. You always want your customer to be educated, however, budgeting properly is should also be a top priority.

Easy way of generating qualified leads

If you ask any sales representative, they will say that generating leads is easy; however, generating QUALIFIED leads is a more difficult process. Relating back to the second benefit, those that are watching your webinar are probably interested in what you are presenting. You are now able to use the registration from the webinar to collect lead information such as contact methods and locations. This is also considered a form of market research as you can see what your demographics and geographics are. Lastly, by educating those watching your webinar you have already qualified them as leads since they are now aware of your products and services and there will be no need to re-qualify.

The 4 benefits mentioned above explain how webinars are a powerful tool if you are looking to increase brand awareness, minimize costs, and boost revenues in the simplest possible way.

5 Steps to VoIP

voipVoIP is quickly replacing premise telephony. Now is the time to take the leap and migrate to VoIP. While it may seem a daunting task, a little planning and preparation make it plausible. Ziff Davis wrote Five Key Success Factors to help you get started on the road to VoIP. We summarize those steps below.

1. The first step towards VoIP is considering each involved party: the executives or owners, the employees, and the IT team

The first will want to be assured that VoIP will be worth the cost and stress of migrating. Study up on the benefits of VoIP so you can win their support. Employees will be the primary users of the system. Think about their daily communicating habits and how VoIP can benefit them. Finally, consider your company’s IT team and what type of system it can support. Some deployment models call for more IT support than others. Which brings us to the next step…

2. Choose a deployment model: Premise, Cloud, or Hybrid

Premise VoIP is the most similar to legacy and thus a less radical transition. However it is also more expensive and requires more maintenance and support. We talked about the benefits of Cloud or Hosted VoIP in our previous post. It is a less costly and less involved option. Finally, Hybrid is just what it sound like – a combination of the previous two. This may be ideal for a company that is not ready to part with their premise hardware, but wants to add some VoIP capabilities.

3. Choose a VoIP Provider

Once you know what kind of VoIP solution your company wants, it is time to find a provider. Today’s market allows you to shop around, so take your time and find a provider that fits your needs.

4. Prepare for implementation

The implementation period can be stressful and long, so make sure your company is prepared beforehand. Work with your provider to establish a clear plan with deadlines, contacts, and sufficient testing. Do not accept that implementation is complete until the service is functioning as you expected. Make sure all of the users know how to use the system as well.

5. Prepare for journey

Finally, the last step is to adopt an open-mind and prepare yourself for the inevitable bumps in the road. In the scheme of things VoIP is still a relatively new technology; and more importantly, it is ever-changing. Remember that the changes and risk mean new features and capabilities. These will be not only beneficial to your company, but vital to keeping up with the market.

Are you ready to start? Contact us today!