Benefits of Selling SaaS

selling-saas

According to Forbes, the Cloud Computing Market is expected to reach $411B by 2020 and the Software as a Service (SaaS) market is expected to grow at a compound annual growth rate of nearly 16%, growing from $58.6B in 2017 to $99.7B by 2020 (source).

Service Providers abound in today’s marketplace, however it is yet to be seen how many will successfully capture this opportunity and expand their existing offerings to meet the demand for Cloud and SaaS Add-Ons.

SaaS – Software as a Service – is just a fancy name for all of those cloud and software-based add-ons that increase the value of your existing solutions. For example, Unified Communications as a Service (UCaaS) or Contact Center as a Service (CCaaS).

Have your customers and prospects started requesting these new services yet? Have you had to turn down any feature requests? Turn away any prospects looking for a one-stop-shop?

As evidenced by the financial data, contemporary technologies like UCaaS and CCaaS are quickly becoming expectations rather than extras. If you do not yet provide them, you are missing opportunities to grow your business and secure your future.

Adding these new technologies to your existing offering will enable you to:

1. Reach more customers

SaaS add-ons are in high demand. Offering those services allows you to say “yes” to whatever your next prospect may request. The more services you offer, the more customers you will reach.

Not only will you win more customers in your existing niche, these additional solutions will allow you to enter new markets. For example, the Contact Center as a Service sphere is growing rapidly and offers a whole new group of prospective customers.

2. Generate more profit

Any kind of addition to your existing product line opens up the opportunity for more return on each sale. You are making your products more valuable. Best of all, customers are willing to pay for it. These softwares are powerful tools that will improve business and are worth the price.

Expanding your product line is an important step to building your brand. As your customer base grows, your brand will grow too.

3. Future-proof your business

Adopting SaaS will prepare your business for the future in a few ways. First of all, the monthly subscription models fosters a long-term commitment that reduces customer churn. Becoming a one-stop-shop discourages customers from leaving for greener pastures.

Second, in our innovation-obsessed industry, it is important to keep pace with the technological trends and evolve to meet demand very quickly. Adopting the cloud and SaaS is a step in the right direction. Partnering with a vendor of contemporary technologies ensures that you have someone in your camp looking out for the next trends.

This all sounds great, so… Where to start?

We would love to chat with you about your business and how to seize this opportunity. Meet Bicom Systems this fall at WISPAPALOOZA or AstriCon to learn all about the latest technologies and how to add them to your business offering.

WISPAPALOOZA
October 8-12
Las Vegas, NV
Booth #117
Learn more

ASTRICON
October 9-11
Orlando, FL
Learn more

Our first Bicom Systems User Group Meeting will be on Monday October 8th at WISPAPALOOZA in Las Vegas. It is a free event and open to ALL WISPS (you do not have to be or become a customer to attend). Join us from 9:00 to 4:00 for a behind-the-scenes look at VoIP, UCaaS, and CCaaS with networking and presentations from:

– VoIP Marketing Guru Suzanne Urash of CR8 Group who will share her secrets to getting your phones ringing off the hook

– ThinQ, the best kept secret in the carrier space, who will explain how their toolset has greatly increased their partners’ Quality of Service for customers

– Kris Twomey, from the Law Office of Krisopher Twomey and Carol Lisowski, who will speak on telecom compliance and the most recent regulatory issues.

Lunch will be served at noon. Space will fill up quickly, register now at bicomsystems.eventbrite.com.

See you this fall!

Why to Sell CCaaS Part 2: It Will Grow Your Business

contact center as a serviceLast week we introduced you to the idea of CCaaS and talked about a few reasons the market needs YOU to start selling it. Today we will shift our focus to the direct benefits to your business if you starting selling CCaaS.

In case you missed the last post and introduction (read it here), Contact Center as a Service is an add-on that improves the customer experience for nearly any kind of business. No longer just for contact centers, CCaaS is a simple, cloud-based, feature-rich service that most modern businesses now require. Selling it will increase your revenue and help you build your brand.

You will earn more from contact center customers

The retail price-per-seat for contact centers is nearly double that of a hosted seat. And your customers are willing to pay for it.

Many service providers incorrectly assume that their customers want VoIP for as cheap as possible. This notion is detrimental to both your business and that of your customer. Never forget that your customers and prospects are running businesses and are aware of their need for modern features and tools to achieve continued success.

VoIP is not a commodity. It is an indispensable business tool that has evolved to include new technologies like CCaaS. Your customers are probably just waiting for you to starting offering it.

CCaaS will increase your stickiness

CCaaS reduces customer churn in two ways.

First, as mentioned above, your customers probably already want these features. They may already be looking for them elsewhere. Start meeting that need before someone else does.

Second, anything that stimulates customer interaction and commitment is good for stickiness. CCaaS is one more piece to connect your business and that of your customer. The relationship will deepen and they will be more likely to stick around long-term

CCaaS will help you build your brand

Add-ons like CCaaS transform your individual products into bundles and packages that strengthen customer commitment, increase your product value, and help you continuously add emerging technologies and trends.

Nowadays we are all short on time, so one-stop-shops are very appealing. Your customers will appreciate a company that meets all of their needs with just one monthly bill.

Finally, CCaaS could be your first step into many new markets and niches. Starting with Cloud technology and expanding to UCaaS and other services, the opportunity to expand your business is yours for the taking.

Would you like to start selling CCaaS? Bicom Systems is partnering with ThinQ to create an ideal CCaaS solution.

Cloud-based, built for VoIP, award-winning Toll-Free Least Cost Routing… We are so excited about this partnership that we decided to host a webinar together to tell you all about it.

Bicom Systems + THINQ
A CCaaS Product That Will Fly Off Your Shelves
Tuesday August 28th at 1:00 PM EST
Register now

 

Learn more about CCaaS and the Bicom + ThinQ solution at www.bicomsystems.com/ccaas.

Why to Sell CCaaS Part 1: The Market Needs You

ccaasAdding CCaaS to your telco product line will enable you to meet a pressing demand in today’s market. The communications industry as a whole is moving toward cloud computing and your customers probably need these features and tools. Not to mention the competition is still low.

But before we get ahead of ourselves, what exactly is CCaaS?

Contact Center as a Service (CCaaS) is a simplified, cloud-based, feature-rich service that improves customer experience with no hassle.

Despite its name, CCaaS is no longer just for contact centers. CCaaS improves customer service, a key aspect of nearly all businesses.

80% of the market cannot access traditional contact center solutions

80% of the market is comprised of SMBs, a population that has historically been unable to access premise-based Contact Center offerings. As a result they have been missing out on the advantages of Contact Center software such as call monitoring, call analytics, and other daily business operations.

This all changes with cloud-based Contact Center as a Service. Feature-rich, easy-to-use, and affordable, CCaaS products level the playing field for small and medium businesses.

Your customers are realizing they need contact center features

Selling CCaaS will not only bring you new customers, but also more business from your existing customers. Whether they realize it or not, most of your customers or prospects do have some form of contact center need.

For example, a small business with inbound order taking. CCaaS can automate the order process. Or any company with customer service. CCaaS improves customer interactions and opens up more options for communication.

The whole comms industry is moving toward the Cloud

The overall trend is toward the cloud and we recommend jumping aboard before the ship sails. The global Cloud PBX market, for example, is expected to double in value by 2023, growing at a CAGR of 14.9%.

The cloud brings sought-after features and flexibility that the market has come to expect. Cloud-based CCaaS follows suit with features, scalability, and ease-of-use.

The competition is still low

According to the Gartner Magic Quadrant for CCaaS in North America, there are only ten CCaaS solutions on the North American market today.

In such a rapidly growing industry this space will surely fill up quickly. Seize the opportunity while the competition is still so low.

Stay tuned for Why to Sell CCaaS Part 2: It Will Grow Your Business

Are you interested in adding CCaaS to your offering? We have good news! Bicom Systems is partnering with ThinQ to bring you the ideal CCaaS solution.

Cloud-based, built for VoIP, award-winning Toll-Free Least Cost Routing… We are so excited about this partnership that we decided to host a webinar together to tell you all about it.

Bicom Systems + THINQ
A CCaaS Product That Will Fly Off Your Shelves
Tuesday August 28th at 1:00 PM EST
Register now

 

Learn more about CCaaS and the Bicom + ThinQ solution at www.bicomsystems.com/ccaas.