15 years of conversations with partners and clients have taught us a thing or two about succeeding in the world of telecommunications. Three things, really.
In our experience, no telecom will succeed without pursuing these three goals:
- Sustainable growth
- Increased profit
- Loyal customers
These may sound mundane enough, but how many of us actually know how to increase our profit? We can talk about earning customer loyalty all day, but can we actually attain it?
In our next few posts we’ll tackle these issues one by one and offer realistic suggestions on how to actively pursue these goals.
Jumping right in: Sustainable Growth. Key word being sustainable. Short-term growth can be great and exciting, but if it doesn’t extend into the long-term, what was the point of it?
The first step to sustainable growth is a simple one: you need a platform that will support growth. There are too many providers out there that will give you a functional, cheap – maybe even great – platform, but once you start to grow it fails you. Before even thinking about growth, find a platform that supports scalability with unlimited extensions and tenants, great customer support, and an upgrade plan already in place (see also: How To Grow Your Telecom with a Multi-Tenant PBX).
Once your growth-friendly platform is in place, it is time to create a plan to future-proof your business. You are about to start growing, let’s make sure you know what to do next. Ideally your provider should have a working roadmap in place and offer customized support for your company specifically.
A large part of this future-proofing is following the trends: both current and future. Failure to jump aboard the latest trends will not only decelerate growth, it can throw you off the tracks entirely. Now is the time to adopt popular technologies like UCaaS, integration, or mobility (see also: One More Card for Your Hand). The benefits of add-ons like these are twofold: one, to start growing now; and two, to sustain that growth into the future.
It goes without saying that adding more technology to your offering will enable you to widen your customer base, expand to new markets, and make more sales. But the real value is that these add-ons will enable your solution to compete with newer, more modern options into the future. Partnering with a provider that researches and stays ahead of the trends (so that you don’t have to!) is simply invaluable.
A final way to extend growth beyond the temporary is to take matters into your own hands. Stop the monotonous routine of selling someone else’s solution day after day and year after year; start building and investing in your own brand. Yes, by all means partner with a great provider, but choose one that invests in your success as a company. By shifting the focus from earning sales for someone else to your own paycheck, you will be much more aware of – and in control of – your growth.
If these methods of generating sustainable growth sound like something you want for your own company, please reach out to us today. Our experienced account managers would love to chat and learn all about your unique situation. Contact us here: www.bicomsystems.com/contact
Stay tuned for the next post in this series: How to increase profit.