The Benefits of Multi-Tenancy for Resellers & Users

multi-tenancyAs our industry continues its ongoing shift to the Cloud, one decision that many vendors are facing is whether to continue selling a dedicated solution or upgrade to multi-tenancy.

Multi-tenancy is a type of architecture where one single instance of your software and its infrastructure supports multiple customers (tenants). True MT solutions are only available in the Cloud.

Similar to housing, a dedicated solution is like owning a home – the whole thing is yours to occupy, finance, and maintain. A multi-tenant solution is like an apartment or townhouse that has a rented space in a shared structure.

Both scenarios have benefits and drawbacks. Owning a home may seem ideal, unless you are tired of being responsible when things inevitably break, are concerned about intruders, and wish you did not have to shovel your driveway on those cold winter mornings. In the same way, real-estate agents may crave the consistency of collecting monthly rent checks rather than always chasing the next big sale.

Getting back to technology, the benefits of multi-tenancy can be summarized in three big categories:

1. LOWER COSTS

Multi-tenant architecture is more cost-effective for both the vendor and the customer.

For the reseller:  On your end, you need only to develop, maintain, and support one solution to serve all of your customers. This will be less expensive than selling and supporting multiple dedicated servers and solutions.

For the user: Consumers like the multi-tenant pricing model of paying a set monthly subscription rather than a hefty up-front investment and unexpected bills down the line. There are no hardware or maintenance costs and they do not require IT expertise on-site.

Sharing the financial burden is a benefit to all parties involved.

2. MORE FLEXIBILITY

Despite the lower costs, multi-tenant architecture actually opens up more possibilities than a dedicated solution.

For the reseller: As a vendor, having all of your users on one instance makes it easy to customize individual preferences. Your MT interface will put all users in one place so it is quick and easy to add or remove customers, select the features one individual wants, or change the number of seats for another. Experience has shown us that selling dedicated platforms can lead to growth, but the work involved will become too much to manage. The scalability of multi-tenancy is the key to sustainable growth.

For the user: Your customers will love the flexibility offered to them as well. Rather than buying a one-size-fits-all solution with some features they do not really need and missing others that they want, they can pick and choose what to include in their solution and pay accordingly.

3. LESS WORK

Cutting out busywork and saving time is a top priority in our busy industry. Multi-tenant architecture does both.

For the reseller: Selling multi-tenancy is extremely easy. On-boarding new customers is quick and simple. Once you have your software instance and first customer set-up, adding new users will be mostly automated. The process will be the same for each customer and takes little more than a few clicks of your mouse. In the same way, software updates and upgrades can be done one time for all users. Forget the days of lengthy set-ups and updates for each and every user. Leave that headache in the past.

For the user: Your multi-tenant customers will enjoy less busywork as well. They do not have to worry about any: installations, maintenance, support, upgrades, or security. You will take care of all of those things, so they are free to focus on running their business.

Ready to upgrade to a multi-tenant solution?

Our Multi-Tenant PBX gives Telecom Service Providers a powerful platform to serve the IP PBX market in the cloud as a VoIP switch. Unlimited Hosted IP PBX Multi-Tenants, Unlimited resellers, user/company self-portal, and LCR are just some of the advanced features included with desktop applications to support. The system may be used as a Class 4 or Class 5 softswitch/voipswitch with multi-tenancy architecture. Learn more about Multi-Tenant PBX here or contact us today.

3 Steps to Telecom Success: Part 1 Sustainable Growth

telecom growth15 years of conversations with partners and clients have taught us a thing or two about succeeding in the world of telecommunications. Three things, really.

In our experience, no telecom will succeed without pursuing these three goals:

  1. Sustainable growth
  2. Increased profit
  3. Loyal customers

These may sound mundane enough, but how many of us actually know how to increase our profit? We can talk about earning customer loyalty all day, but can we actually attain it?

In our next few posts we’ll tackle these issues one by one and offer realistic suggestions on how to actively pursue these goals.

Jumping right in: Sustainable Growth. Key word being sustainable. Short-term growth can be great and exciting, but if it doesn’t extend into the long-term, what was the point of it?

The first step to sustainable growth is a simple one: you need a platform that will support growth. There are too many providers out there that will give you a functional, cheap – maybe even great – platform, but once you start to grow it fails you. Before even thinking about growth, find a platform that supports scalability with unlimited extensions and tenants, great customer support, and an upgrade plan already in place (see also: How To Grow Your Telecom with a Multi-Tenant PBX).

Once your growth-friendly platform is in place, it is time to create a plan to future-proof your business. You are about to start growing, let’s make sure you know what to do next. Ideally your provider should have a working roadmap in place and offer customized support for your company specifically.

A large part of this future-proofing is following the trends: both current and future. Failure to jump aboard the latest trends will not only decelerate growth, it can throw you off the tracks entirely. Now is the time to adopt popular technologies like UCaaS, integration, or mobility (see also: One More Card for Your Hand). The benefits of add-ons like these are twofold: one, to start growing now; and two, to sustain that growth into the future.

It goes without saying that adding more technology to your offering will enable you to widen your customer base, expand to new markets, and make more sales. But the real value is that these add-ons will enable your solution to compete with newer, more modern options into the future. Partnering with a provider that researches and stays ahead of the trends (so that you don’t have to!) is simply invaluable.

A final way to extend growth beyond the temporary is to take matters into your own hands. Stop the monotonous routine of selling someone else’s solution day after day and year after year; start building and investing in your own brand. Yes, by all means partner with a great provider, but choose one that invests in your success as a company. By shifting the focus from earning sales for someone else to your own paycheck, you will be much more aware of – and in control of – your growth.

If these methods of generating sustainable growth sound like something you want for your own company, please reach out to us today. Our experienced account managers would love to chat and learn all about your unique situation. Contact us here: www.bicomsystems.com/contact

Stay tuned for the next post in this series: How to increase profit.

 

Don’t Play Jenga with Your Customers and Profits

multi-tenantDo you remember the game Jenga? Popular in the 80s and 90s, kids everywhere tried to keep their hands steady as they gently slid blocks out of a teetering tower and continued building upwards until it all fell down. Hmm, sounds familiar in more way than one.

It is starting to come up with more frequency: customers dedicating a VM for each of their FreePBX instances per customer, trying desperately to attain some form of multi-tenant or multi-office PBX. Sure, it works at first and seems a simple and easy solution. But as you add more and more customers, it begins chewing up more and more IPs. Eventually you have a mile long list list of logins and IPs for each system and customer. One wrong move and your Jenga tower will crumble.

With the inevitable collapse comes the nightmare of migrating all of your customers and settings to a new platform. Just what you were trying to avoid, right?

The good news is that bona fide multi-tenant solutions do exist. With the right solution, you can build from the ground up on a firm foundation instead of playing Jenga with your customers and profits. For example, Bicom Systems offers both rented and hosted multi-tenant PBX solutions that support rapid and sustainable growth.

To learn more, contact us or visit our website today!

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Is VoIP driving business away from you?

voipOver the years I have noticed that more and more of our new customers are no longer VoIP Entrepreneurs wanting to join the telephony provider venture. Seems like the more VoIP becomes the present and defines the future of communications, the more industries it touches.

These days, any business that provides IT industry related services is somehow related to, or forced to be related to, the communications infrastructure of their customers. Even better if the customer has some knowledge or is at least aware of the unified communications experience.  

Industries like Internet service provides, cable services, and/or fiber providers have already joined, are planning to join, or at least know the future is to integrate in order to gain and retain customers. To mention a few of the most common that will ring my desk, I should start with hosted service providers. Either hardware, software, or a mix of the two, is something that, sooner or later, VoIP has to become an integrated part of. Either a multi-tenant platform like ours in order to centralize all hosted PBXs, or separate Call Center/Custom environments, this is something that, along with other value-added features, a hosted service provider will get asked for pretty often.  

Other industries, less related to network services or hosted services like IT Managed Services, will encounter themselves one way or another supporting an IP Phone, a local PBX, or a PBX hosted by someone else. They will notice the additional revenue and increased customer retention will come as soon as they can also take care of the telephony needs. 

Many of my customers will often express how VoIP service may be just one service out of many, and maybe not the one that bring the most revenue in from customers. But VoIP is an essential piece of the relationship since it is the part that allows their customers to unify their communications, in addition to the suite of services it provides.

This article is a ‘heads up’ to all those out there that think VoIP services ‘could be’. Soon VoIP will be a ‘major’ part of any one proposal because it will become part of the request. The end-user likes to feel a level of unification that provides them the security that a single provider can serve, understand, and support all their technology components.

VoIP is so flexible that anyone that has a customer base and provides any type of service, even non-technology, could find a way to integrate it into their suite of services with a huge value and even bigger retaining element. Make it drive business towards you, not away from you. At this very moment deals are been turned down because the competitor shows a unified set of services with telephony, or impressed the customer with an additional service made possible by VoIP. 

Just because everyone related is getting involved does not mean that it is easy. We still hear horror stories. Even that the voice quality is not working out, loss of RTP, but less. More and more it’s ‘how do I?’ Whether CRM integration or producing better reporting and so control of daily lives.

If you would like to explore your options, whether you are related to technology services or not, Bicom Systems would be happy to assist with whatever ideas you may have. We have not seen it all yet, but with the many we have worked with already, I’m sure you are at the right place for finding a solution. Our IPPBX PBXware comes in a Single Tenant Business Edition, Multi-Tenant Edition, and Call Center Edition, and the mix of all of them is as customizable and flexible as it comes.

Benefits of Multi-Tenant Architecture

multi-tenant architectureThere is no doubt that many, maybe even most, businesses are moving to the cloud. But the decision to move to the cloud is not the final choice to be made; companies must choose a type of architecture – multi-tenant or dedicated.

To understand the difference between the two, we can compare them to housing. A dedicated solution is like a home that you own – the whole thing is yours and yours alone. But a multi-tenant solution is like an apartment building that you rent a part of while the rest of the structure is shared.

Of course either scenario has its benefits and drawbacks. But multi-tenant architecture has many benefits that can be marketed to your customers.

First, the cost of multi-tenant is less than dedicated. From the up-front investment to the upkeep to the IT expertise needed, multi-tenant is a better option for companies with a small budget or interest in cost-effectiveness.

Second, multi-tenant is a more flexible solution. It is easily scalable and the owner can quickly and easily add features, do updates, or enhance service for all tenants.

Multi-tenant solutions are particularly appealing to start-ups that will appreciate the price and the built-in support system.

PBXware comes in a Multi-Tenant PBX edition that will offer all of this and more to your customers. Learn more on our Multi-Tenant page or contact us today.

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