The key to growth for any telecom or ITSP is a scalable platform. Of course there are other important strategies and steps to growth, but without a scalable PBX platform growth will be impossible.
Bicom Systems designed Multi-Tenant PBX as a scalable solution for telecoms that want to grow. With unlimited resellers, extensions, and tenants you can start as small or large as you want and scale up or down with the click of a button.
In addition to being highly scalable, Multi-Tenant PBX alleviates much of the workload, giving you more time to focus on sales and growth.
A variation on the non-fairy tale we wrote about last week, we recently spoke with a business-owner that struggled with FreePBX for a year before throwing in the towel. Costs were through the roof, far too much of the work and configuration was falling on his shoulders, and support was all but non-existent.
In the process of shutting down his business, he was about to give up entirely when he realized that maybe a different PBX system would make all the difference. Perhaps an effective GUI and supportive provider would free him up to continue taking his business forward.
Multi-Tenant PBX was designed specifically for entrepreneurs like him. With a simple yet comprehensive interface and vast features, our PBX system enhances business rather than restricting it. Best of all, our platform is scalable and flexible – it grows with you.
Anyone in telecom sales knows the importance of prioritizing leads and allocating your time wisely. Of course there will always be prospects that are clearly worth extra attention and time. But no prospect should be ignored if you are still interested in growing.
The reasons are obvious: you never know who will surprise you, ignoring a lead may hurt your brand image, etc. But we have a prime example of the value of every lead.
A few days ago we were contacted by a company that wanted our gloCOM unified communications softphone app. They already had an Asterisk-based PBX system and were not interested in making any changes. They just needed that one last piece to tie the whole solution together.
Rather than writing them off as satisfied with another provider, the assigned Account Manager started a conversation to see where it went. In just 15 minutes the contact had become interested in our philosophy of “all the pieces” and signed-up to test Multi-Tenant PBX.
Moral of the story: Even a prospect that is 100% satisfied with their current provider can be swayed with even a short, open conversation.
So the answer is yes, ALL prospects are worth the sales pitch.
Once upon a time, a telecom start-up chose the least expensive PBX system and began to build. As the hard work began to pay off, the telecom grew while the PBX system stayed the same. Each new sale was progressively less exciting because of the time and effort it would take to purchase and host a dedicated solution.
Far from a fairy tale ending, we have heard this story time and again. That is exactly why we created the Multi-Tenant edition of PBXware.
With unlimited users, Multi-Tenant PBX takes away the busy work and gives you back your time. Unlike competing solutions – specifically FreePBX has been brought to our attention repeatedly lately – Multi-Tenant is 100% scalable and flexible. Growing up (or down) is as easy as the click of a button.
It is always with caution that one should speak of competitors and their products when clearly they are better able to do so themselves. All the more so with Thirdlane, given how respectfully Alex Epshteyn at Thirdlane has always spoken of PBXware.
I am often asked why to choose PBXware over Thirdlane and it seems only right to write.
Curious about this question is the clear circumstances in which it is asked. These can be described in three categories:
Existing users of Thirdlane’s Multi-Tenant PBX who have had reason to look further.
New Providers looking to start a business line with very little resource
Well established businesses – either ITSPs, VARs or Long Established Sellers of Phone Systems
For the first group, Thirdlane customers have dial tone. However, their ITSP is now so busied with the running of the business that the cost of maintaining the system takes on greater importance.
It is very noticeable how few subscribers the pain threshold seems to bite. So often, fewer than 100 subscribers – a handful of customers. These, still quite new, Service Providers are also considering how to automate the monthly invoice run and, ideally, the provisioning of services.
A customer wants a Queue, a Conference, an IVR… Surely this should take no more effort than checking boxes to solve everything from the feature’s creation to the monthly invoice going out, right?
There also are issues of support. Again the sheer stress that happens once ‘real customers’ come on board and previously naive dreams are exposed. Answers need to be found immediately both to ‘how do I do x, y, z?’ questions and, less often, bugs or critical failings.
Increasingly the need for integration to the desktop is a make or break to getting End User businesses. Whether in the form of onsite systems from the Traditional Vendors or the large Internet Telephony Service Providers often using Broadsoft platforms, the market at large expects standard offerings to have presence, chat and more at the finger tips. Mobility is next.
What has also been learned by bitter experience is problems that may be caused by trying to piece-on a third-party software just because you don’t have it yourself. This could be an Operator Panel, for example, that can be strung through the Asterisk Manager. There’s no choice, you have to do it. The customer is screaming at you. So you spend an hour to download it, install it, try it yourself, and another hour to read the manual. You repeat that with the customer. Next day, the customer wants something that is missing … it is crashing … whatever happened to your sales plan that week?
For some though, there is the matter of scalability. To simply ‘add another server’ and ‘stick on another few hundred customers’ is not enough. All the customers need to be brought together in a single interface to be found easily and redundancy needs to be in clusters often with the options of dual location.
Stay tuned for Thirdlane vs PBXware, Part 2: Cost of Entry and check out these other posts in the meantime: