How to Win More Telecom Sales

telecom salesYou step into the car dealership and look around at all of your options. Red convertibles, little sports cars, all-terrain trucks. In your mind, you’re already flying down the highway, the breeze in your hair, music pouring from the car’s speakers, when the salesperson interrupts your thoughts with his mundane descriptions of the type of rubber in the car’s tires and the new fuel injection system.

When customers buy a car, they want to know how it’s going to feel driving it, not all the little mechanical details. The same idea applies to Unified Communication sales. At Bicom Systems, we’ve learned that in order to win more customers, you must give them an experience, a feeling, not just a description of each component of a phone system.

Start by getting to know your potential customers. Understand their visions, their plans for the future. Ask them about their current expenses and problems and get them to look forward two or three years and tell you what they’d like to change. Get into the mind of the customer.

The next step is to shift the customer’s focus away from the phone system to the bigger picture. Don’t describe the features, describe how those features will change their lives. How they’ll be saving time and energy. How they’ll be making sales left and right. How the system practically runs itself. Bicom Systems products piece together to create a seamless system for customers. We tell customers that our PBXware, TELCOware, and SERVERware combination will free up their time to win more sales while the technical operations go on in the background.

Finally, don’t forget to include a number of applications. Potential customers can find “good phone systems” among your competition. But if you have a “good phone system” with additional applications to make life easier for the customer, that will set you apart from the crowd. Even the most simple application can make all the difference if it is incredibly useful. Bicom Systems offers gloCOM, our Unified Communications desktop and mobile app, as the icing on the cake. gloCOM and our other applications speed up otherwise laborious tasks and give our clients that extra push that they need to sign on.

In short, don’t get lost in the competition by just offering a phone system. Or even a good phone system. Stand out from the rest by offering a lifestyle.

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5 VoIP Technology Basics That Increase Value

voipWe all know that VoIP reduces telephony costs, but we don’t necessarily know why. Understanding the technology behind VoIP allows us to better appreciate and market the value that VoIP brings to SMBs.

Ziff Davis explains the technology in their recent article entitled VoIP Primer – Five Technology Basics SMBs Need To Understand. 

Five VoIP Technology Basics:

1. VOIP IS DATA
The first thing to understand is that VoIP is data just like emails or files or instant messaging. While PSTN was a dedicated technology meant only for voice, VoIP turns voice into another form of data. Data is a much more efficient and cost-effective technology.

2. VOIP USES THE DATA NETWORK
Legacy systems require two separate networks – one for voice and one for data. A desk telephone uses the voice network while the computer uses a separate data network. VoIP integrates voice technology into one data network, resulting in a less expensive and easier to manage solution.

3. VOIP IS PACKET-SWITCHED
For VoIP to be transmitted over the data network it must be digitized and transferred as packets. The advantage of packets is that they travel across the most efficient route resulting in high-speed and lower costs.

4. VOIP IS REAL-TIME
Legacy telephony has always offered high quality voice in real-time because that’s what it was made to do. This has been VoIP’s biggest challenge but after over 20 years it is finally a worthy opponent of PSTN. With an optimized network and good VoIP software voice calls can be in real-time just like traditional telephony.

5. VOIP IS STILL EVOLVING
While Legacy telephony is a tried-and-true solution, it is no longer evolving and improving. On the other hand, VoIP is not yet a complete solution meaning it still has infinite potential. As technology continues to improve, VoIP will improve along with it. For example, Unified Communications opens a world of options to users and is only going to get better.

In conclusion, understanding these 5 pieces of VoIP technology gives us a greater appreciation of the value of VoIP. To read more, visit VoIP Primer – Five Technology Basics SMBs Need To Understand.

 

What is Unified Communications?

Unified Communications is an indispensable business tool that integrates all of your communications into one simplified and enhanced interface.

The result of an increasing number of communication tools and gadgets, Unified Communications has become a necessity to juggle so many inboxes and modes of communication in today’s business world.

From your phone line to instant messaging to social media, Unified Communications makes it possible to keep up with everyone and everything.

So how does it work?

Unified Communications typically uses VoIP to integrate a variety of communication technologies. This includes IP Telephony, email, voicemail, instant messaging, Outlook, and more.

Now that we know what Unified Communications is, stay tuned for our next post on the Benefits of Unified Communications.

In the meantime, check out an example of a Unified Communications tool.

4 Things To Do During VoIP Deployment

cloud deploymentIn our last post we discussed how to prepare for a successful VoIP telephone system deployment. But the work does not stop there.

There are several things to consider during the deployment process that will ensure success in the long run.

Head over to Telecom Reseller for 4 tips!

Paying Too Much for a Telephony System that Doesn’t Even Give You Results?

voip phone system

Support and maintenance cost you an arm and a leg. Your telephony system operates like something straight out of The Flintstones. You’re itching to make more sales and grow, but an old system is holding you back. Worst of all, you’re losing customers to companies that offer ‘cool new features’.

We’ve heard the story over and over again… It’s time for a change! Forget the Flintstones – let’s become Jetsons!

Bicom Systems helps telecom resellers update their telephony system and take the first steps toward more sales and growth. We cut the support and maintenance costs so you can focus your budget on what really matters – a powerful and feature-rich system that opens the door to unlimited growth. With a variety of hosted and rented options, there is no need for large up-front investments or mortgages. Growth doesn’t have to be expensive anymore!

The best part? Fun and cool features. From Call Detail Records to Customizable Queues to IVR, your new features are sure to attract and retain customers. gloCOM, the most advanced softphone on the market, brings the latest in Unified Communications to desktop and mobile devices. gloCOM will give your users all of the tools they need for effective communication, including click-to-call, instant messaging, drag-and-drop conferencing, call records, file and screen share, faxing, voicemail, and more!

What are you waiting for? Leave Bedrock behind and give us a call today!