2014 State of Unified Communications – Part 3

In our first and second posts in this series on the 2014 State of Unified Communications we discussed the overall growth of the market, premise vs cloud deployments, collaboration, and what users are looking for in Unified Communications.

We’ll start off our final post talking about what IT Teams need to do in Unified Communications…

With the growth of the Unified Communications market in 2014, IT teams have more pressure than ever to develop and maintain an excellent solution.

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IT Teams must acquaint themselves with the vendors on the market. Aside from all of the large business providers, consumer and cloud providers are gaining traction and represent real competition in the world of Unified Communications.

They must also recognize that Unified Communications are an essential part of telephony today. The market is growing and the competition has already adopted Unified Communications.


After hearing those statistics and expectations for the Unified Communications market in the year to come, are you ready to start or expand your UC development? If so, follow these guidelines for a smooth transition:

  1. Target the deployment, at least at first. Provide UC to only those users that will most benefit to begin a slow transition.
  2. Evaluate all of your PBX options. You may not have to upgrade your PBX equipment. Unified Communications is more about virtual features and capabilities than equipment.
  3. Seek a vendor with plans for federation. As the world of telephony moves to 100% Unified Communications it will be important to connect with suppliers and business partners that have different systems.
  4. Do not minimize the importance of voice. While Unified Communications has many benefits to offer, voice continues to be the most fundamental service. Ensure that the new solution will allow maximum quality voice features within your company.
  5. Take full advantage of training. Less important is how to actually use Unified Communications – that tends to be self-explanatory; but teach users the value and benefits of using those features in order to get the most out of the system.
  6. Market your UC solution to its full extent. Unified Communications has so much to offer – show users and potential clients why it is so indispensable. From increased efficiency, to reduced cost, to employee productivity, UC practically markets itself with a little effort.

Not sure where to start? Bicom Systems Account Managers would be happy to talk to you. Contact us at sales@bicomsystems.com, browse our products, or watch our gloCOM Unified Communications app video:

In summary, the world of Unified Communications has made vast improvement in the past year, but there are still several areas that could use some work for the remainder of 2014.

Want to keep reading? Download the full report from Information Week

What are your thoughts on how the Unified Communications Market is going? We’d love to hear your thoughts in the comments below!

2014 State of Unified Communications – Part 2

In our first post in this series on the 2014 State of Unified Communications we discussed the overall growth of the market, premise vs cloud deployments, and the new buzzword: Collaboration.

While this year’s statistics make it clear that companies are pleased with Unified Communications in general, the numbers also identify the areas that need some work over the next year…


A group of IT Executives were provided with 11 Technology Initiatives and asked which they were implementing or planning to implement. The number one response was ‘improving security’ with 88% of the participants.

unified communications

Image source: http://www.networkcomputing.com/

Security is clearly a big concern for businesses today. Of all participants that use Unified Communications, 81% invest in security. More specifically, 80% have data firewalls, 55% have voice firewalls, 37% have UC security appliances, and 33% have session border controllers.

Participants say their primary security concerns are:

  1. ‘An attacker getting access to the data network through the UC system’ – 54%
  2. ‘Smartphone malware entering the network’ – 52%


Analytics is a newer idea in Unified Communications that could become an immensely useful feature. With analytics, the UC system will remember certain details about the user and be an interactive software.

For example, the system could respond to user requests based on recent activity, upcoming calendar events, etc.


Unified Communications users are disappointed that the solutions are not always as user-friendly as promised. The idea of Unified Communications is that anyone can use it without extensive training. If business products are too complex, businesses may elect more user-friendly consumer options.

The most popular method of training is still computer-based, use by 33% of participants.


uc market

While the Unified Communications market seemed to be moving toward Social Media integration, it did not get anywhere in the past year.

According to participants, Social Networking is at the bottom of the list of beneficial features of Unified Communications, with only 3% of the vote.

The idea would be essentially a large business directory and discussion board that would provide a resource for employees throughout the world.


Federation is about getting varied Unified Communications platforms to work together. Clearly there are many platforms on the market and that number will continue to increase over the coming years. These platforms must find a way to function together so that users from different companies, or even within larger enterprises, can work together via Unified Communications.


cloud unified communicationsOne of the largest complaints from Unified Communications users is the connectivity issues. While Unified Communications has so many benefits to offer, it does require a constant connection to the Internet. Some of the new features like video and live collaboration require even faster and more dependable connections.

In some ways, IT and developers cannot do anything about this issue. However there are new ideas and technologies emerging that make this a valid topic of discussion in 2014.

Also check out Part Three where we discuss IT team’s responsibilities in Unified Communications and what to do when starting or expanding a UC solution.

Want to keep reading? Download the full report from Information Week

As always, we’d love to hear your thoughts in the comments below!

2014 State of Unified Communications – Part 1

In April of 2014, InformationWeek conducted a Unified Communications Survey with 488 Business Technology Decision Makers in North America. The results are in and the news is good for Unified Communications. The market has seen significant growth over the past year. However, this means that user expectations are at an all-time high and vendors have work to do this year.


Of all survey participants, 70% have a Unified Communications solution or plan to deploy one in the future. These systems are being used by vast numbers of users – 34% of those participants provide Unified Communications to 76% or more of their users.

These numbers have increased since previous years. The percentage of participants that have a UC solution has increased from 38% to 44%. Additionally, those that do NOT plan to deploy a UC solution has decreased from 32% to 30%.

unified communications

Image source: http://www.networkcomputing.com/

Not only are more companies using Unified Communications, they are also using their systems more extensively. The number of participants that provide UC to 76% or more of their users increased from 21% to 34%.

As could be expected with a growth in Unified Communications, the traditional desk phone is losing popularly. This year 14% of participants have no desk phones whatsoever. Only 30% have desk phones for 76% or more of their users.


While there is no doubt that Cloud has made its presence known in the Unified Communications market, premise is still the more common deployment.

Companies with premise or premise-based deployments make up 64% of all participants. Complete Cloud set-ups account for only 3% of participants, though 17% have hybrid set-ups with some sort of Cloud component.

unified communicationsImage source: http://www.networkcomputing.com/

According to the participants, this trend will not change in the near future. Of all participants, 52% envision themselves with all or primarily premise deployments two years from now.

However, this means that a large amount of the participants are still open to the idea of Cloud. While premise set-ups may be less expensive in the long run, Cloud Providers could, and should, promote the benefits of Cloud. Features like ease-of-use, mobility and BYOD, and a low capital investment may make the long-term investment worth the price.


A new buzzword has emerged in the world of Unified Communications: Collaboration. Companies that use Unified Communications have expressed great satisfaction with the increased ability to collaborate within companies and teams, whether in the same office or on opposite sides of the world.

The market study provided 12 ways that Unified Communications helps business and asked participants to name the top three for their company. The most popular response was “improve employee collaboration” with 62% of the vote.

unified communicationsImage source: http://www.networkcomputing.com/

Two of the most loved collaboration tools are audio conferencing and video. These tools give teams a way to effectively and efficiently communicate regardless of location.  Other tools that UC users enjoy are unified messaging, instant messaging, and the corporate directory.

Also check out Part Two where we discuss what users are looking for in Unified Communications today and Part Three where we discuss IT team’s responsibilities in Unified Communications and what to do when starting or expanding a UC solution.

Want to keep reading? Download the full report from Information Week

What are your thoughts on how the Unified Communications Market is going? We’d love to hear your thoughts in the comments below!

Marketing Unified Communications

unified-communicationsUnified Communications. We all know and understand the idea of Unified Communications, but do our End Users? Are you promoting the benefits of Unified Communications to their full extent?

The definition of Unified Communications is the centralization of communications to increase availability to users. Unified Communications are available at any time, from any place, and on any device. This translates to not only basic communications, but also extensive features that set your product apart from the competition.

So how do we convey the significance of that to our End Users? Focus on the real, immediate benefits to the user and create an environment that meets the users requirements so completely that they could not abandon it. The deeper the roots that the user develops in your solution, the more difficult it will be for them to abandon it.

Some features of Unified Communications to focus on:

  • Ability to work from anywhere
  • BYOD
  • Archived communications
  • Lower costs
  • Increased & more flexible features

…What else would you add to the list? Brainstorm about how Unified Communications benefits your End Users and share your ideas with us!