3 Steps to Telecom Success: Part 1 Sustainable Growth

telecom growth15 years of conversations with partners and clients have taught us a thing or two about succeeding in the world of telecommunications. Three things, really.

In our experience, no telecom will succeed without pursuing these three goals:

  1. Sustainable growth
  2. Increased profit
  3. Loyal customers

These may sound mundane enough, but how many of us actually know how to increase our profit? We can talk about earning customer loyalty all day, but can we actually attain it?

In our next few posts we’ll tackle these issues one by one and offer realistic suggestions on how to actively pursue these goals.

Jumping right in: Sustainable Growth. Key word being sustainable. Short-term growth can be great and exciting, but if it doesn’t extend into the long-term, what was the point of it?

The first step to sustainable growth is a simple one: you need a platform that will support growth. There are too many providers out there that will give you a functional, cheap – maybe even great – platform, but once you start to grow it fails you. Before even thinking about growth, find a platform that supports scalability with unlimited extensions and tenants, great customer support, and an upgrade plan already in place (see also: How To Grow Your Telecom with a Multi-Tenant PBX).

Once your growth-friendly platform is in place, it is time to create a plan to future-proof your business. You are about to start growing, let’s make sure you know what to do next. Ideally your provider should have a working roadmap in place and offer customized support for your company specifically.

A large part of this future-proofing is following the trends: both current and future. Failure to jump aboard the latest trends will not only decelerate growth, it can throw you off the tracks entirely. Now is the time to adopt popular technologies like UCaaS, integration, or mobility (see also: One More Card for Your Hand). The benefits of add-ons like these are twofold: one, to start growing now; and two, to sustain that growth into the future.

It goes without saying that adding more technology to your offering will enable you to widen your customer base, expand to new markets, and make more sales. But the real value is that these add-ons will enable your solution to compete with newer, more modern options into the future. Partnering with a provider that researches and stays ahead of the trends (so that you don’t have to!) is simply invaluable.

A final way to extend growth beyond the temporary is to take matters into your own hands. Stop the monotonous routine of selling someone else’s solution day after day and year after year; start building and investing in your own brand. Yes, by all means partner with a great provider, but choose one that invests in your success as a company. By shifting the focus from earning sales for someone else to your own paycheck, you will be much more aware of – and in control of – your growth.

If these methods of generating sustainable growth sound like something you want for your own company, please reach out to us today. Our experienced account managers would love to chat and learn all about your unique situation. Contact us here: www.bicomsystems.com/contact

Stay tuned for the next post in this series: How to increase profit.

 

One More Card for Your Hand

telecomIf the telecommunications industry is a game of cards and your offering is made up of the playing cards clutched in your hands, would you want one more card?

In games of strategy – and we all know business is the ultimate game of strategy – power is earned by having more cards (or chips, or pieces) to leverage yourself above the competition.

Telecom add-ons like Unified Communications as a Service (UCaaS), seamless integration, mobile apps, billing software, and more will give your business leverage to sell more often, sell at a higher value, and keep customers happier for longer.

The more services you have, the easier it will be to make the next sale. Imagine being able to say “yes” to all prospect queries. Or satisfy customer requests on the spot. You will quickly become the most popular business on the block.

Our partners sell not only products, but bundles and complete solutions that are worth more both up-front and on a month-to-month basis.

Want another card or two for your hand? Contact us today to discuss your business model and how we can help you strategize to beat the competition.

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What Do We Mean by UCaaS?

ucaasIt is easy to pick up buzzwords and start throwing them around without fully understanding the implications. Words like Integration, The Cloud, and Collaboration appear in marketing materials for most telecoms today, but often without full understanding or definitions.

Unified Communications as a Service (UCaaS) is another one. So what exactly do we mean by UCaaS?

I think CommsTrader defines it best:

UCaaS, or Unified Communications as a Service is a solution in which all of the collaboration and communication tools that an employee must use can be accessed through a third-party, provided by an integrated cloud platform.”

UCaaS is, at its heart, a singular platform that simplifies and enhances communication through a plethora of tools. It’s almost an oxymoron: nearly innumerable features and capabilities in one single product.

So what are some of those features? Basically anything that makes communicating easier and better. To name a few:

  • Voice
  • Instant messaging
  • Presence
  • Conferencing
  • Video calling
  • Collaboration
  • File sharing
  • Desktop sharing
  • Integration
  • Mobility

It is easy to see how these tools would bolster efficiency and productivity in the workplace. UCaaS will go over well with the accounting department as well since it gives you so much bang for your back. Perhaps best of all, Unified Communications as a Service is flexible and scalable, easily molded to fit the existing business structure.

Interested in learning more? Contact us today or watch for yourself all that gloCOM, our UC app, can do:

Learn more about gloCOM here.
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