How to Sell… UCaaS

ucaasIn our previous blog series on 3 Steps to Telecom Success, we discussed a number of things that you can do to realize sustainable growth, increase your profit, and increase customer loyalty. One of the overriding themes was adding more cards to your deck – bundling more services into your existing offering.

Perhaps you have made the decision to add Unified Communications, mobility, or something else to your solution, but what’s next? How do we sell this new service?

Our next series is on “How to Sell…” We will cover UCaas, Mobility, and Integration to start. If you want to learn about how to sell other services, please give us your suggestions in the comments below.

In the meantime, we’ll start with how to sell Unified Communications as a Service.

What is the main reason your customers do not purchase UCaaS? According to the research, it’s probably a lack of information about how UC will benefit their company and how to make the transition.

An Osterman Research study found that 48% of businesses do not understand how UC will benefit their business. They may understand and even want Unified Communications, but are unable to make the leap to the direct benefit to their business. Research also shows that “39% of businesses are intimidated by the migration process.” They may need a little hand-holding to get started. (Source: www.eweek.com).

In the face of these facts, your best tool will be education. If you want to sell UCaaS, you have to teach your customers about UC, thus assuaging their uncertainties and fears.

Benefits

Start by showing what UCaaS can do for your customer – what value will it bring to their business. Be careful not to confuse benefits with features. Features like presence and click-to-call and instant messaging are important and you will want to show those too, but not quite yet. Benefits are big picture values like:

  • Saves time so you can focus on selling
  • Eases stress in the office
  • Supports productivity in workers
  • Enables you to provide better customer service

These are all about how UC will improve the day-to-day lives of your customers. Put yourself in their shoes and consider what issues they face, where are they wasting time everyday, what frustrations do they express. They will identify with these benefits and instantly want to know how to attain them.

Features

Which brings us to features. You have explained what they will get from Unified Communications, now show them how they will get it. Go back through your list of benefits and add at least one feature that supports each. Those are the features that you will show your customers. Some examples are:

  • Click-to-call
  • Drag-and-drop conferences
  • Presence
  • Call transfers
  • Screen-share
  • Voicemail to email
  • Fax to email
  • Multichannel communication
  • Video calling

The list goes on and on. You will know best what types of benefits and features your customers would value.

Transition

Finally, show a clear transition roadmap to your customers from the very start. You now know that they may have fears when it comes to migrating, so bolster their confidence right from the beginning. Take care of as much of the transition from your end as you can so that they have less to worry about. If you are confident, they will become confident as well.

With all three of these areas, demos will be your best friend. Rather than trying to explain the benefits and describe the features over the phone, get them on a free demo and illustrate it. Once they get started, they won’t want to stop.

As you go through the demo, use clear, specific examples to make your points – things that they will immediately identify with and latch on to. For example, you could say “Have you ever been on the phone with a colleague and needed the quick input of someone else? How did you handle it? Did you have to hang up and then come back to the call later? Shoot an email and wait for the response? What if it was as easy as grabbing that third person with your mouse and dragging them in to the call?” as you are doing just that in a demo. If they have ever faced that problem, they will be sold.

One more selling technique to consider: UC makes it so even the smallest businesses can act like enterprises. This is a huge selling point if they fully grasp it. Show your smaller customers that they will have the same capabilities and tools as large enterprises, leveling the playing field for the first time.

If you are interested in learning more about UC and/or selling, we have a few more blog posts that may be of interest to you.

As always, feel free to reach out to us if you want to chat with an experienced account manager.

Stay tuned for next week: How to Sell… Mobility

More posts like this one:

One More Card for Your Hand

telecomIf the telecommunications industry is a game of cards and your offering is made up of the playing cards clutched in your hands, would you want one more card?

In games of strategy – and we all know business is the ultimate game of strategy – power is earned by having more cards (or chips, or pieces) to leverage yourself above the competition.

Telecom add-ons like Unified Communications as a Service (UCaaS), seamless integration, mobile apps, billing software, and more will give your business leverage to sell more often, sell at a higher value, and keep customers happier for longer.

The more services you have, the easier it will be to make the next sale. Imagine being able to say “yes” to all prospect queries. Or satisfy customer requests on the spot. You will quickly become the most popular business on the block.

Our partners sell not only products, but bundles and complete solutions that are worth more both up-front and on a month-to-month basis.

Want another card or two for your hand? Contact us today to discuss your business model and how we can help you strategize to beat the competition.

More posts like this one:

 

What Do We Mean by UCaaS?

ucaasIt is easy to pick up buzzwords and start throwing them around without fully understanding the implications. Words like Integration, The Cloud, and Collaboration appear in marketing materials for most telecoms today, but often without full understanding or definitions.

Unified Communications as a Service (UCaaS) is another one. So what exactly do we mean by UCaaS?

I think CommsTrader defines it best:

UCaaS, or Unified Communications as a Service is a solution in which all of the collaboration and communication tools that an employee must use can be accessed through a third-party, provided by an integrated cloud platform.”

UCaaS is, at its heart, a singular platform that simplifies and enhances communication through a plethora of tools. It’s almost an oxymoron: nearly innumerable features and capabilities in one single product.

So what are some of those features? Basically anything that makes communicating easier and better. To name a few:

  • Voice
  • Instant messaging
  • Presence
  • Conferencing
  • Video calling
  • Collaboration
  • File sharing
  • Desktop sharing
  • Integration
  • Mobility

It is easy to see how these tools would bolster efficiency and productivity in the workplace. UCaaS will go over well with the accounting department as well since it gives you so much bang for your back. Perhaps best of all, Unified Communications as a Service is flexible and scalable, easily molded to fit the existing business structure.

Interested in learning more? Contact us today or watch for yourself all that gloCOM, our UC app, can do:

Learn more about gloCOM here.
More posts like this one:

Keeping up with Trends: The Desk Phone

do you still need a desk phoneHow can we stay ahead of the advancing technology curve? This is a pressing question for many telecom professionals, particularly in the wake of a few major industry players closing up shop this year. One way to stay ahead is by keeping a pulse on current technology trends, for example, the future of the desk phone.

Will the desk phone continue to persist as it has for well over a decade? Or should we be preparing for its imminent death?

Join us as we take a look at how and why the desk phone has survived so long and what may be next for the phone sitting in your office. Here’s a hint: Frost & Sullivan project that IP desk phone sales will continue to increase for the forseeable future, but that more than half of those telephones will be deployed in the cloud by 2021.

desk phoneOur whitepaper and video presentation Do You Still Need a Desk Phone? takes you through the latest alternatives and complements to the desk phone, including mobile phones, softphones, smartphone docking stations, and Unified Communications.

Learn more and download your free copy today: www.bicomsystems.com/do-you-still-need-a-desk-phone

5 Ways Unified Communications Saves You Time

unified communications timeWe all know the struggle of managing our time at work. The hours in the day are never quite enough to get everything done. But Unified Communications can save time on mundane tasks, letting you focus on whatever is most important to you and your business.

Below are just five UC features that will save you time.

1. Multi-tasking

Most Unified Communications apps support instant messaging and text messaging. Aside from being instantaneous, IMing allows you to multi-task. You can communicate via text even while on a call or working on something else.

2. One-click calling

UC lets you call anyone in the world with just the click of a mouse. Whether that means clicking on a contact within your UC app or enabling click-to-call with your browser, no more time will be spent looking for numbers and working out country codes.

3. Drag-and-drop conferences

Drag-and-drop conferencing is a favorite feature and it’s easy to see why. UC apps like gloCOM let you grab as many contacts as you want and drag them into an instantaneous conference. Gone are the days of scheduling conferences and dialing in to conference bridges with PINs and passwords.

4. Continuity

Unified Communications works on whatever device you have, wherever you are, so no time is lost due to travel, weather, power outages, or other unexpected bumps in the road. Remote workers have all the same capabilities as coworkers in the office.

5. Contact management

Compile all of your contacts and phone numbers in one secure place. UC apps like gloCOM will integrate with your existing address books so that no time is wasted scrambling to find a contact or phone number.

gloCOM is a Unified Communications app with all of the above and much more. Learn more about gloCOM here: www.bicomsystems.com/products/gloCOM-Desktop-Mobile-Communicator