How to Sell… Mobility

mobilityA few weeks ago we did a blog series on 3 Steps to Telecom Success, with a variety of ways to achieve sustainable growthincrease your profit, and increase customer loyalty. One of the overriding themes was adding more cards to your deck – bundling more services into your existing offering.

Perhaps you have made the decision to add Unified Communications, mobility, or something else to your solution, but what’s next? How do we sell this new service?

This series is on “How to Sell…” Last week we covered UCaaS and this week we are moving on to mobility.

At first glance, mobility seems like an easy thing to sell. Nearly every one in our industry has a cell phone and uses it both at home and at work. And for many of your customers and prospects, it may be as simple as saying “Hey, we have a mobile app now” and they will immediately jump on board.

But for others, the prevalence of cell phones in the workplace may in and of itself may be our greatest stumbling block. If your customer has been using their cell phone effectively for years, they may think they don’t need your mobile services or app. So how do we convince them otherwise? Similar to UCaaS, we show them the benefits.

Benefits

If you give your prospect a few real-life examples of how they could use your mobile app or service, they won’t be able to pass it up. This comes back to Unified Communications and the ways it makes work simpler, easier, and more efficient.

Here’s an example: With our own gloCOM desktop and mobile app, calls can be passed seamlessly from device to device without interruption. Imagine that you are on an important call at your desk, but if you don’t leave the office now, you’ll be late for your next appointment. What are your options? Ask the person on the other end to reschedule and risk losing their interest. Ask them to hang up and wait for you to call back from your cell phone and risk losing them to another task. Stay on the phone and lose your next appointment. Lose, lose, lose. Or you could grab your cell and bluetooth headset, seamlessly transfer the call from gloCOM desktop to gloCOM mobile, and walk out of the office with the caller none the wiser. Which would you choose?

That is just one example of many. Similar to our strategies to sell UCaaS, be sure to walk through both benefits and features with your prospects. Other examples could stem from:

  • Presence, conferencing, and other favorite UC features available out of the office
  • Continuity in the face of natural disaster, outages, traveling, etc.
  • BYOD with consistency
  • Information and contacts go anywhere with you

So how do we achieve those kinds of benefits? It is important to get your mobile app just right.

Mobile App Features

If you want to be able to give a handful of enticing real-life examples of benefits like the above, you are going to need a feature-rich app. Some features that are important include:

  • Multiple platform support
  • Integration with a variety of softwares
  • UC functionality
  • Phone callback
  • Notification system

In today’s world, a mobile app will practically sell itself if it offers a bounty of useful features. Really, many of your customers are probably just waiting for you to offer it. To learn more about our desktop and mobile UC app, visit bicomsystems.com/products/gloCOM-Desktop-Mobile-Communicator.

If you are interested in learning more about mobility and/or selling, we have a few more blog posts that may be of interest to you.

As always, feel free to reach out to us if you want to chat with an experienced account manager.

Stay tuned for our next How to Sell post where we’ll talk about integration.

More posts like this one:

desk phoneOur whitepaper and video presentation Do You Still Need a Desk Phone? takes you through the latest alternatives and complements to the desk phone, including mobile phones, softphones, smartphone docking stations, and Unified Communications.

Learn more and download your free copy today: www.bicomsystems.com/do-you-still-need-a-desk-phone

5 More Benefits of VoIP

voipWe all know the two major benefits of VoIP: It saves time and it saves money. But as VoIP continues gaining popularity those become less exciting and more normal expectations. Fortunately, VoIP touts many other benefits too. Here are just a few…

1. Call routing & automation

Today everyone has experience automated menus on the phone. While we may complain about these systems at times, think back to before when calls would just go to voicemail, or, even worse, ring perpetually. Call routing is much more efficient.

2. Even playing field for SMBs

One of the best things about VoIP is that it evens the playing field for even the smallest companies. VoIP is scalable and can give a small company just what they need and then grow with them.

3. No geographic restrictions

VoIP can give you local phone numbers and inexpensive long-distance calling, breaking traditional geographic boundaries. Even the smallest companies can expand geographically with a simple VoIP system.

4. Less maintenance

Hosted VoIP is managed, at least partially, if not fully, but the service provider. This means no need for maintenance or big IT teams for your company. Updates will be taken care of by the provider, taking that stress off of you.

5. Mobility

An increasing popular option, VoIP allows for mobility. Our gloCOM business soft phone is available for desktop or mobile phone, making your office portable. Gone are the days of losing time and missing calls when on the road or at home.

Read more at VoIP News or contact us to get started on your VoIP journey today!

3 Ways VoIP Promotes Collaboration

Collaboration: a new but popular buzzword in the world of telephony. Not only about productivity, collaboration also positively affects team morale, company loyalty, and customer service.

It is easy to see why so many companies are interested in a telephony solution that supports collaboration.

VoIP promotes collaboration in several ways. We’ll start the list with three points:

  1. Mobility – To start, VoIP frees users from their desk phone. By remaining connected at home, on the road, or even across the world, employees can be in constant communication with one another. This allows constant and consistent collaboration that is not disrupted when out of the office.
  1. Conferencing – VoIP offers a variety of conferencing options. From spur-of-the-moment conference calls to video conferencing, coworkers can quickly and easily communicate. This extends beyond voice too. Applications like gloCOM offer screen sharing and file sharing that instantly connect users regardless of locations.
  1. Integration – Finally, VoIP integrates all of your communications applications. Streamlined access to your CRM, contacts, or any other application makes it easier and quicker to collaborate without losing time in the process.

What would you add to the list? What does collaboration look like in your office?