WISPAPALOOZA 2018 RECAP

WISPAPALOOZA

Bicom Systems had another successful year at WISPAPALOOZA! This was our second year entering the trade show as a Platinum Sponsor and we are looking forward to WISPAMERICA 2019!

If you were at WISPAPALOOZA this year, did you see our new booth? Or get a chance to attend our User Group Meeting? If not, check out this previous blog post on ‘Why Trade Shows are Important to Attend’.

To start, what is WISPAPALOOZA?
WISPAPALOOZA, also known as WISPA, is a 5-day event that brings together the WISP (Wireless Internet Service Providers) world. Industry experts, leading suppliers and customers like you come together to network, learn, engage in demos and become inspired. This year it was hosted in Las Vegas, Nevada and had over 160 Exhibitors showcasing their products and services.

Team members from our global company came to WISPAPALOOZA from all over. Let’s hear their story!

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Q: Was this the first time Bicom Systems attended WISPAPALOOZA?
A:
No. This was our third WISPA event and second time attending WISPAPALOOZA. WISPA also hosts a tradeshow called ‘WISPAMERICA’ that we also attended this year.

Q: Was this the first time being a Platinum Sponsor?
A:
No. We were also a Platinum Sponsor last year.

Q: What did Bicom Systems do at WISPAPALOOZA?
A:
This year was a little different for us because we hosted our first ‘User Group Meeting’. We held this on Monday, before the show officially started and had three guest speakers.

Our guests covered topics such as; marketing, user experience, regulatory and compliance and it made our session more appreciated. The speakers generated a lot of conversation and interest from the attendees. The audience became very excited to upgrade to our latest versions once they saw what they were missing.

Final booth[358]

Q: Are there any awards or prizes given out?
A:
Yes. There are 8 categories for awards. Bicom Systems was nominated for “Manufacturer of the Year”. Although we did not win, the WISPA board of directors spoke highly of our impact on the organization.

Q: Did you participate in any information sessions?
A:
Yes! There were many information sessions going on during the 5-day trade show. Information sessions are used to share expertise, network and learn more about the topic.

Saulio Reyes (Account Manager) from our team, alongside companies such as Amarillo Wireless, Powercode and Network Business Systems,  participated in an information session called ‘Scaling WISP from 0-1500’. It focused on how to scale up business operations and the best practices to do so.

Kevin Langford (Account Manager) also from Bicom Systems, spoke at ‘Starting a WISP 101’. There were 7 other speakers for this session and they analyzed the many considerations that are involved when getting a WISP started. Kevin focused his presentation mainly on not just selling internet and guided the audience into VoIP.

Finally, Kevin (Account Manager) also spoke at ‘WISP’s in the Clouds/UCaas and ‘How WISPs Can Capitalize’. These information sessions reminded customers that they are running a business first and a network second. They were extremely educational and discussed the opportunities companies have to grow their customer base.

Q: When you sponsor WISPA, you receive a keynote speaking slot. How did that go?
A: 
That is right. When you sponsor WISPAPALOOZA as a Diamond or Platinum sponsor you are given a Vendor Spotlight. On behalf of Bicom Systems, Account Manager Kevin Langford, presented a 1-hour product description Q&A information session. The presentation dissected each product and their many editions. It gave the audience a chance to learn in depth about our current and future products, their newer updates and much more. It was so engaging that everyone who attended the keynote, stopped into our booth afterward to learn more!

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Q: Aside from businesses, who attends WISPAPALOOZA?
A: (Kevin Langford):
 In my experience, you have 4 types of people who attend trade shows like WISPAPALOOZA.
1) Curious customers who are interested in learning about the industry
2) Consumers who want to start a WISP
3) Businesses who are a WISP/ISP
4) ‘Techie’s’ (Tech-i-es: ‘a person who is very knowledgeable or enthusiastic about technology and especially high technology’) – Merriam-Webster

Q: If other businesses and customers were to ask if WISPAPALOOZA was worth attending, what would your advice be?
A: (Kevin Langford):
 Have a game plan. You cannot be in two places at one time and although the committee tries not to schedule two popular information sessions at the same time, it happens. Research the vendors who are going to be there. Plan your days. Make a schedule.

Thanks for reading and we will see you at the next trade show!

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If you are still considering attending WISPAPALOOZA as a vendor, check out this blog post by Minim. The company’s CEO seamlessly breaks down the event and all the dos/don’ts all from a newbies perspective.

If you are interested in learning more about Bicom Systems visit our website here.

 

The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or even cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

It’s a Small World After All (Bicom in Montenegro)

bicomAs many of you know, last month we held our annual Bicom Systems conference with staff and partners in Budva, Montenegro. Part of the weekend was spent cruising around the beautiful Bay of Kotor.

Funny story – while on the boat, someone noticed that the safety equipment was from the North of France – near where another staff lives. It seemed quite a coincidence. But then a partner from Italy, also on the boat, noticed that it was manufactured by an Italian company (Eurovinil Survitec Group). Just a week beforehand, Eurovinil had signed up for PBXware.

Small world.

Speaking of Montenegro – our 2017 Conference was a blast. We got down to business the first day and all attendees say they learned more than ever before. (You can now view and download our conference presentations.) The weekend was spent seeing the sights, relaxing, and getting to know one another. We hope you will join us next year!

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