Why to Sell CCaaS Part 1: The Market Needs You

ccaasAdding CCaaS to your telco product line will enable you to meet a pressing demand in today’s market. The communications industry as a whole is moving toward cloud computing and your customers probably need these features and tools. Not to mention the competition is still low.

But before we get ahead of ourselves, what exactly is CCaaS?

Contact Center as a Service (CCaaS) is a simplified, cloud-based, feature-rich service that improves customer experience with no hassle.

Despite its name, CCaaS is no longer just for contact centers. CCaaS improves customer service, a key aspect of nearly all businesses.

80% of the market cannot access traditional contact center solutions

80% of the market is comprised of SMBs, a population that has historically been unable to access premise-based Contact Center offerings. As a result they have been missing out on the advantages of Contact Center software such as call monitoring, call analytics, and other daily business operations.

This all changes with cloud-based Contact Center as a Service. Feature-rich, easy-to-use, and affordable, CCaaS products level the playing field for small and medium businesses.

Your customers are realizing they need contact center features

Selling CCaaS will not only bring you new customers, but also more business from your existing customers. Whether they realize it or not, most of your customers or prospects do have some form of contact center need.

For example, a small business with inbound order taking. CCaaS can automate the order process. Or any company with customer service. CCaaS improves customer interactions and opens up more options for communication.

The whole comms industry is moving toward the Cloud

The overall trend is toward the cloud and we recommend jumping aboard before the ship sails. The global Cloud PBX market, for example, is expected to double in value by 2023, growing at a CAGR of 14.9%.

The cloud brings sought-after features and flexibility that the market has come to expect. Cloud-based CCaaS follows suit with features, scalability, and ease-of-use.

The competition is still low

According to the Gartner Magic Quadrant for CCaaS in North America, there are only ten CCaaS solutions on the North American market today.

In such a rapidly growing industry this space will surely fill up quickly. Seize the opportunity while the competition is still so low.

Stay tuned for Why to Sell CCaaS Part 2: It Will Grow Your Business

Are you interested in adding CCaaS to your offering? We have good news! Bicom Systems is partnering with ThinQ to bring you the ideal CCaaS solution.

Cloud-based, built for VoIP, award-winning Toll-Free Least Cost Routing… We are so excited about this partnership that we decided to host a webinar together to tell you all about it.

Bicom Systems + THINQ
A CCaaS Product That Will Fly Off Your Shelves
Tuesday August 28th at 1:00 PM EST
Register now

 

Learn more about CCaaS and the Bicom + ThinQ solution at www.bicomsystems.com/ccaas.

Fusion Networks Case Study

fusion-networks-blogFusion Networks is a Competitive Local Exchange Carrier (CLEC) based out of New York. The were established in 2014 and have grown drastically since. With this growth came a huge influx in demand for voice-over IP, which is something they didn’t provide at the time.

In order to please their customers and remain competitive, Fusion Networks decided to partner with Bicom Systems to solve their problem. The main reason why Fusion chose Bicom was the flexibility, says Philip Simunek. Bicom’s solutions were easily customizable for their needs. Another key selling point was that Bicom provided “a great feature-set without nickel and diming you for everything.” Bicom’s competitive pricing also helped seal the deal, as Fusion would now have a competitive resale price. Implementation was fairly simple, with no need to halt operations as it was done remotely by simply installing the app onto the local servers.

Ever since adding VoIP to their already well-established set of offerings, Fusion Networks has been able to continue its growth.

Read the full case study

The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or even cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.

Leading ICT Company in Practice with Bicom Systems

icon-bicom-systemseing the best requires working with the best. ICT is not readily available in every corner of the world. And where it is, it is more often than not missing the specifications your company needs to be a leading competitor in the industry. For Centracom, this was their primary headache. Founded in South Africa in 2008, their goal was to be the chief providers of ICT through replacing obsolete technology by the more advanced VoIP.

In order for Centracom to achieve objective, they needed to find a vendor of unified communications solutions that was reliable, efficient, and highly responsive due to the nature of the industry they operated in and their location.

Through a simple Google search, Centracom’s IT Manager found Bicom Systems with perfect ease. What made Bicom the optimal choice was the competitive advantage it possessed by having representatives worldwide, being transparent enough to grant Centracom a trail period with it’s products, and being able to customize the offering to their customer’s needs.

Centracom was so pleased with this service, that they have decided to continue the partnership with Bicom Systems, and even grow it further.

Read the Centracom Case Study here:

https://www.bicomsystems.com/uploads/case-studies/centracom/centracom.pdf

Facing the future with a plan when your provider has failed you

As you surely know, the telecoms market that we work in today is very fast-paced and focused on innovation. Many players find themselves with a nagging worry in the back of their minds as to whether they will be able to keep up or not. And that worry is not unfounded. In fact, we have found that many companies are already busy making plans to stay ahead and respond to the ever-increasing demands of buyers. The question is: What is your plan?

We find that the core of this issue comes down to who you know. How can you know about the newest trends before they have even emerged? By knowing someone on the inside. How can you prepare your offering to compete against the challenges of tomorrow? By knowing someone that can get you what you need before you even know you need it. The question is: Who is your source?

We believe that IP PBX providers should be partners rather than just vendors. As they deal with service providers, IP PBX providers are investing in your companies and as such should have a vested interest in your success. They should invest in your future, share their secrets, help you to formulate and realize a plan, and deliver all of the technologies and services needed to future-proof your business.

Based on this theory, Bicom Systems supports our partners by staying ahead of the trends and future-proofing your business. We took the years of success and experiences of our global partners to come up with a plan to support each and every new partner. Starting with achieving sustainable growth, increasing values and profits, and reducing customer churn, we delve into our partners’ organizations and products to help them find success now that will last into the future.

If your IP PBX provider is not doing this for you, we have a plan available. Visit our More Than a Switch page to learn all about how we can help your business transition and grow. As a bonus, we are currently running a transition promo to companies moving from another provider.

Learn more and download your promo voucher at www.bicomsystems.com/more-than-a-switch