Top Features You Should Look for in Hosted Telephony

Top Features You Should Look for in Hosted Telephony

Hosted Telephony, also known as Cloud telephony or hosted VoIP, is where the provider hosts and manages the business phone system in a private data center. It gives the re-seller access to lower costs, free IP calling, and features like voicemail to email, on-hold music, call parking etc.

A private branch exchange (PBX) is a private telephone network within a company or organization. Hosted Telephony is run on a PBX and can be used over a Public Switched Telephone Network (PSTN), over the Internet (Hosted IP PBX via Internet Telephony also known as VOIP), or both.

There are many benefits to having hosted customers rather than on-premise ones. When a company chooses the hosted deployment, they are relieved of the burden of purchasing and maintaining the hardware.

The future is in Hosted – let’s explore the Top Features You Should Look for in Hosted Telephony:

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Time
By switching to Hosted Telephony, you and your customers are ultimately saving a great deal of time.

How Do You Ask?
With Hosted Telephony, desktop and mobile communication apps make it possible to work from anywhere with internet. Your customers will love that when they aren’t in the office they won’t be unavailable or miss calls. But – unified communications mean so much more than just staying in contact.

You are also going to save time with installation. Installation can be done remotely in a matter of days or even hours. There is no hardware to install or set up and no physical problems that could arise. It all can be installed by clicks of your keyboard and mouse.

Customization
You can customize! Some companies who offer hosted telephony offer customization. The customization makes it easier for your customers to add/remove features at any point. Maybe they want to start out with the basics and get their feet wet. Then after experiencing rapid growth, they are ready to go all in. This feature is also possible with the click of a few buttons.

By offering customization, you can meet more customer requirements with less hassle and customers get what they want, when they want it, how they want it. This moves us into our next topic.

Expanding Your Target Market
By offering different features and customization packages you can reach an array of different types of customers. If you have hosted, you can gain different customers who have different budgets. It allows them to pick the features they want without taking a hit to their wallets. It is a win for them and you.

Month-to-Month Hosted Partnerships
Unified Communications as a Service (UCaaS) is the key to your company’s profit, growth, and sustainability. Vendors who sell on-premise software sell to their customers one time. Although it is a big one-time check, they are back to square one looking for more customers. If you offer hosted to your customers, you will still receive ‘one-time’ checks and they will be smaller, BUT they will come every month! This long-term commitment from customers will result in continuance profit for your business.

Not to mention the relationship you will build from a month to month hosted partnership. Your company will help its customers grow by supporting and working with them and you will grow with them offering upgrades, add-ons, etc. If you give your customer all the pieces they need to be successful, like staying innovative, offering updates and being supportive they will stick with you for the long haul. Your customer’s commitment to your company will guarantee financial security for your bottom line.

Ultimately, Hosted Telephony is just more convenient. By switching to Hosted, it removes the burden of IT maintenance and extra support from your customer. You don’t have to purchase any servers, it frees up physical space and gives you and your customers a piece of mind that in an emergency they are protected.

Bicom Systems product PBXware is an example of a product that has all these features and more. PBXware was the world’s first and is the most mature Open Standards Turnkey Telephony Platform. If you want to learn more about Hosted Telephony, download our book on ‘7 Reasons You and Your Customers Should Switch to Hosted’.

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If you want to learn more about Bicom Systems, visit our website or email us at: sales@bicomsystems.com.

The Benefits of Multi-Tenancy for Resellers & Users

multi-tenancyAs our industry continues its ongoing shift to the Cloud, one decision that many vendors are facing is whether to continue selling a dedicated solution or upgrade to multi-tenancy.

Multi-tenancy is a type of architecture where one single instance of your software and its infrastructure supports multiple customers (tenants). True MT solutions are only available in the Cloud.

Similar to housing, a dedicated solution is like owning a home – the whole thing is yours to occupy, finance, and maintain. A multi-tenant solution is like an apartment or townhouse that has a rented space in a shared structure.

Both scenarios have benefits and drawbacks. Owning a home may seem ideal, unless you are tired of being responsible when things inevitably break, are concerned about intruders, and wish you did not have to shovel your driveway on those cold winter mornings. In the same way, real-estate agents may crave the consistency of collecting monthly rent checks rather than always chasing the next big sale.

Getting back to technology, the benefits of multi-tenancy can be summarized in three big categories:

1. LOWER COSTS

Multi-tenant architecture is more cost-effective for both the vendor and the customer.

For the reseller:  On your end, you need only to develop, maintain, and support one solution to serve all of your customers. This will be less expensive than selling and supporting multiple dedicated servers and solutions.

For the user: Consumers like the multi-tenant pricing model of paying a set monthly subscription rather than a hefty up-front investment and unexpected bills down the line. There are no hardware or maintenance costs and they do not require IT expertise on-site.

Sharing the financial burden is a benefit to all parties involved.

2. MORE FLEXIBILITY

Despite the lower costs, multi-tenant architecture actually opens up more possibilities than a dedicated solution.

For the reseller: As a vendor, having all of your users on one instance makes it easy to customize individual preferences. Your MT interface will put all users in one place so it is quick and easy to add or remove customers, select the features one individual wants, or change the number of seats for another. Experience has shown us that selling dedicated platforms can lead to growth, but the work involved will become too much to manage. The scalability of multi-tenancy is the key to sustainable growth.

For the user: Your customers will love the flexibility offered to them as well. Rather than buying a one-size-fits-all solution with some features they do not really need and missing others that they want, they can pick and choose what to include in their solution and pay accordingly.

3. LESS WORK

Cutting out busywork and saving time is a top priority in our busy industry. Multi-tenant architecture does both.

For the reseller: Selling multi-tenancy is extremely easy. On-boarding new customers is quick and simple. Once you have your software instance and first customer set-up, adding new users will be mostly automated. The process will be the same for each customer and takes little more than a few clicks of your mouse. In the same way, software updates and upgrades can be done one time for all users. Forget the days of lengthy set-ups and updates for each and every user. Leave that headache in the past.

For the user: Your multi-tenant customers will enjoy less busywork as well. They do not have to worry about any: installations, maintenance, support, upgrades, or security. You will take care of all of those things, so they are free to focus on running their business.

Ready to upgrade to a multi-tenant solution?

Our Multi-Tenant PBX gives Telecom Service Providers a powerful platform to serve the IP PBX market in the cloud as a VoIP switch. Unlimited Hosted IP PBX Multi-Tenants, Unlimited resellers, user/company self-portal, and LCR are just some of the advanced features included with desktop applications to support. The system may be used as a Class 4 or Class 5 softswitch/voipswitch with multi-tenancy architecture. Learn more about Multi-Tenant PBX here or contact us today.

Fusion Networks Case Study

fusion-networks-blogFusion Networks is a Competitive Local Exchange Carrier (CLEC) based out of New York. The were established in 2014 and have grown drastically since. With this growth came a huge influx in demand for voice-over IP, which is something they didn’t provide at the time.

In order to please their customers and remain competitive, Fusion Networks decided to partner with Bicom Systems to solve their problem. The main reason why Fusion chose Bicom was the flexibility, says Philip Simunek. Bicom’s solutions were easily customizable for their needs. Another key selling point was that Bicom provided “a great feature-set without nickel and diming you for everything.” Bicom’s competitive pricing also helped seal the deal, as Fusion would now have a competitive resale price. Implementation was fairly simple, with no need to halt operations as it was done remotely by simply installing the app onto the local servers.

Ever since adding VoIP to their already well-established set of offerings, Fusion Networks has been able to continue its growth.

Read the full case study

4 Benefits of Webinars

4-benefits-of-webinars Webinars are a great interaction tool for any business. It is an efficient and sure way of getting your message out to customers directly, especially in the tech industry. Below are four (4) benefits of presenting webinars. 

Around the clock availability

Webinars are available live and can be visited later on if you are unavailable. This around the clock availability is extremely useful if you have clients that are constantly busy or do business internationally on different time zones than you. Also, having the availability of the webinar after it has gone live helps increase your reach through search engine optimization (SEO) when being searched for at a later date. This helps you stay relevant rather than hosting live seminars and losing the attention once it’s over.  

Easy way of delivering your message to your target

More often than not, those that watch your webinar have an interest or stake in what you are presenting. This means that your audience for the webinar is most likely who you are targeting or should try to target with your marketing efforts. Having your target market come to you rather than putting in extensive, and expensive, market research will simplify your job greatly.

Cost savings

Although you have to spend to create a webinar, you also save considerably from other sources. These include travel costs that your company would have endured in order to educate your customers on changes to the system; the cost of time that’s spent by your presenter while they could be working away at other tasks; and lastly the costs you would’ve undertook to hire a venue and all that comes with hosting a live event. You always want your customer to be educated, however, budgeting properly is should also be a top priority.

Easy way of generating qualified leads

If you ask any sales representative, they will say that generating leads is easy; however, generating QUALIFIED leads is a more difficult process. Relating back to the second benefit, those that are watching your webinar are probably interested in what you are presenting. You are now able to use the registration from the webinar to collect lead information such as contact methods and locations. This is also considered a form of market research as you can see what your demographics and geographics are. Lastly, by educating those watching your webinar you have already qualified them as leads since they are now aware of your products and services and there will be no need to re-qualify.

The 4 benefits mentioned above explain how webinars are a powerful tool if you are looking to increase brand awareness, minimize costs, and boost revenues in the simplest possible way.

How To Sell VoIP: A $140B Industry

How To Sell VoIP

“The VoIP market is expected to grow over 9% in the next 3 years,” and any telco service provider wants to be a part of that growth. In order to be a part of the $140B industry, it is imperative to know the right tactics that will make your product or service sell. Despite all of this promising news, many still don’t know that they need VoIP or are hesitant to switch.

The guide below will make your dive into VoIP a lot easier and enhance your experience with something that might seem very intimidating. It includes 5 key steps on how to: build your VoIP service, market your VoIP service, overcome VoIP selling challenges.

Download your copy here to cement your part in a $140 billion industry

Register for the webinar

How To Sell VoIP