Fusion Networks is a Competitive Local Exchange Carrier (CLEC) based out of New York. The were established in 2014 and have grown drastically since. With this growth came a huge influx in demand for voice-over IP, which is something they didn’t provide at the time.
In order to please their customers and remain competitive, Fusion Networks decided to partner with Bicom Systems to solve their problem. The main reason why Fusion chose Bicom was the flexibility, says Philip Simunek. Bicom’s solutions were easily customizable for their needs. Another key selling point was that Bicom provided “a great feature-set without nickel and diming you for everything.” Bicom’s competitive pricing also helped seal the deal, as Fusion would now have a competitive resale price. Implementation was fairly simple, with no need to halt operations as it was done remotely by simply installing the app onto the local servers.
Ever since adding VoIP to their already well-established set of offerings, Fusion Networks has been able to continue its growth.
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As the communications industry has evolved, CLECs have had to adapt and embrace new techniques to stay ahead in a competitive market. First they controlled their numbers, then transport, but what is next for Competitive Local Exchange Carriers?
While many changes seemed like insurmountable obstacles, CLECs have always found a way to keep up. More often than not, this is due to the local advantage. No matter how much technology advances, many customers will always value a local presence.
In summary, they described three considerations to growth:
1. Resources – According to No Jitter, the first step to growing a CLEC is considering the available resources. It is important to prepare all of the equipment, staff, etc. before expanding. They recommend an external provider to make the process smoother.
2. Timetable – The second recommendation is to allow sufficient time to expand the CLEC’s market. Think about all of the logistics involved in the process and create a timeline that is reasonable and not rushed.
3. Service Offerings – Finally, it is important to maintain or exceed the status quo of service offerings in the new geographic area. Research the current offerings and find a way to surpass them before entering the market.