Why YOU Should Attend ITEXPO 2019

ITEXPO is returning to Fort Lauderdale at the end of January and is celebrating their 20th anniversary! This 3-day trade show, happening January 30th to February 1st, is something you do not want to miss.

What is ITEXPO?
ITEXPO is a three-day conference where telecom and IT professionals, business owners, developers and other companies in the IT industry come together to network, learn and participate in information sessions. There are countless presentations at all different times of the day that cover topics all related to IT.

As per the ITExpo website, ITEXPO is “Where Doers & Disruptors Find Communications & Technology Solutions”.

This exhibition is the kick-off event for IT Tradeshows in 2019.

Why should I attend?
For starters, we will be there! Bicom Systems will be at Booth #911 and we are also hosting an information session on Thursday, January 31st at 2:15 pm. This 45-minute presentation will be held in CVx Theater.

Stop by our booth to learn more about our company, meet with our account managers or try free demos!

Other reasons to attend:

  • There will be over 250 speakers
  • There are giveaways every day and the grand prize this year is $10,000 CASH
  • Keynote Speakers this year are from big companies like: Google, IBM, Dell, and Uber
  • You can conduct business on the show floor
  • Network opportunities are endless
  • It connects buyers to the right sellers

Still thinking about attending ITEXPO? Bicom Systems is offering you 25% off your ITEXPO Super Passes when you use the promo code BICOM25. Click here to register.

Don’t have FOMO (fear of missing out) and register for ITEXPO today.

See you there!

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BTA ‘Capture the Magic’ Conference Recap

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This past week the Business Technology Association (BTA) held the ‘Capture the Magic’ conference in Las Vegas, Nevada. It was a two-day event with many educational sessions, networking opportunities, and informative speakers. Bicom Systems, a member of the BTA, attended this conference as a vendor.

The BTA was founded in 1926 for the purpose of serving office technology dealerships, resellers, manufacturers, distributors and service companies. The main members of the BTA are office technology dealerships. The copier business industry is starting to diminish. The world is going paperless and many new companies are jumping on board with the digital trend. Many speakers stressed how the industry is declining and how they should get into the VoIP and IT service industry. They are similar industries and we thought it would be a good opportunity for Bicom Systems to attend this conference.

So off we sent one of our account managers, Eric Johnson, to Las Vegas and here is what he had to say!

Q: What did Bicom Systems do at the conference?
A: Everyone and everything was in the same room. This was really convenient because you didn’t miss out on anything. I got to participate in all the educational sessions, network, speak to potential customers and listen to all keynote speakers.

Q: Did we have a booth?
A: Yes. We had a table set up and my most common question from the attendees was “what do you do?”

Q: You mentioned earlier that you got to participate in the educational sessions. What was that like?
A: They were great! All the speakers were really interesting and extremely informative. My favorite was Sally Brause, a director of human resources consulting with a company called ‘GreatAmerica Financial Services Corp.’ She spoke about the challenges to change and how businesses and people are reluctant to change. Harry Hecht, a business coach, industry adviser and consultant, also gave a speech which was very engaging. He gave some social media tips and insights on how to engage customers using social media platforms.

Q: What kind of people attend this conference? Companies? Techies?
A: A lot of business owners. Companies in the copier business who sell copy machines, faxes, scanners etc., Email marketing companies and IT organizations. Also, business owners who are looking for more revenue. Persons who are looking to add more to their offering to increase revenue.

Q: What was your main takeaway?
A: That since the world is going paperless that companies in the copier business need to consider other revenue sources. I learned that a lot of people don’t realize the easiest way to add to that revenue stream is to add telephone services. Everyone and business needs/uses a phone. It is an extremely competitive industry and with the right provider, is easy to enter.

Q: If other businesses and customers were to ask if BTA was worth attending, what would your advice be?
A: Yes! It was super beneficial to attend the ‘Capture the Magic’ conference this year. The speakers were great, the educational sessions were really informative and I learned a lot. The way businesses and consumers communicate all connect. VoIP and IT Services all flow into the fax, copier and scanner industry. The network opportunities at this conference were terrific. In my opinion, it was a home run shot.

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If you want to learn more about the ‘Capture the Magic’ conference visit the BTA’s website or send Eric an email at eric@bicomsystems.com.

The Top 3 Reasons why Trade Shows are Important to Attend

3-benefits-of-trade-shows (1)Trade shows are extremely important events to attend whether you are there as an exhibitioner or attendee. These conventions provide you with opportunities to grow, expose yourself, or even cement your position in an industry. Below you will find the top three reasons why you should definitely be at every trade show possible this year.

Branding and Networking Opportunities
There are many advantages to attending a trade show but by far the top advantage comes from the many branding and networking opportunities you are given. By just being on-site, you are able to increase awareness about you business and make yourself known.

Another major advantage to attending a trade show is having the chance to meet like-minded individuals. These individuals can come in the form of current customers and meeting with them for the first time, potential new customers, and suppliers that are interested in your product. Finally, there is huge press exposure that comes along with trade shows, that, if done right, can have a major positive impact on the company.

Assessment of Environment
The second reason why trade shows are important for your company is the opportunity they give you to assess the climate of your industry. This way you are able to know your options as either a supplier or reseller, you are able to get the best deal on whatever it is you may be looking for – as competition is a lot higher in trade show environments – and it simplifies the search in terms of needs fulfillment.

Positive Sales Environment
Lastly, trade shows are an instrument in creating a positive sales experience for both the exhibitor and attendee. The exhibitor is there in the hopes of creating a meaningful connection with the aim of positively selling whatever brand they are representing. This face-to-face interaction helps the exhibitor better gauge how their audience is reacting, allowing for the creation of better sales tactics. This is extremely helpful since those in attendance are currently in the “active search” mode, which means they are far more interested now than they will ever be again. As for the attendee, they avoid the trap that is direct sales, as the act of face-to-face selling is met with far less apprehension than other forms such as sales calls.

Exhibiting, or even just being an attendee, at a trade show is a fairly simple way to grow and improve your business. The three aforementioned benefits to trade shows should be utilized properly in order to reap maximum payoff.