Bret Fisher and IPSMARX

The story repeats. We had a prospect Mr. Bret Fisher who, deciding between us and IPSMARX, made the choice to place his trust in IPSMARX some twelve months ago. As we know all too well, ‘customers always come back’.

This time, though, his experience was so bad that he requested I provide his contact details to prevent anybody having to suffer the same experience. Please feel free to make contact :

Bret Fisher


Other Articles on IPSMARX:

IPSMARX’s Deception Seems to Have No Limits


This latest advert claims “Contact the Only Total, One-Stop, Global VoIP Solution Provider Now!” Given that they seek to pass off as Bicom Systems they know well there is at least one other provider of similar qualification yet who could really be sure there are none other in this wide world?

Maybe it is just themselves they are trying to deceive?

We shall see.

Other Articles on IPSMARX:

Why should we choose PBXware MultiTenant PBX vs IPSMARX Multi Tenant PBX? (Part I : Limitations)

It is always with caution that one should speak of competitors and their products when clearly they are better able to do so themselves. All the more so with IPSMARX, given how IPSMARX has positioned itself ‘as’ Bicom Systems. I have though wondered more and more why they do so up against PBXware MultiTenant PBX. Here are some reasons that might help with understandings:

I am demanded to reply to this question orally on a weekly basis and it seems only right to write. Curious about this question too is the clear circumstances in which it is asked. These can be described in three categories: i) Existing users of IPSMARX’s Multi-Tenant PBX who have had reason to look further ii) New Providers looking to start a business line with little resource iii) Well established businesses either ITSPs, VARs or Long Established Sellers of Phone Systems.

For the first group, customers have dial tone. However the Service Provider’s hands are now so filled with the running of their business that the cost of keeping the system becomes all consuming. Very noticeable is with how few extensions on the system and the pain threshold seems to bite. So often, fewer than 100 subscribers – a pocketful of customers. A customer wants a Queue, a Conference, an IVR… then “surely this should need no more effort than a check-box selection to solve everything from the feature’s creation to the monthly invoice going out ?” Surely it should not need custom programming from the switch provider for each small tweak? There also are issues of support. Again the sheer stress that happens once ‘real customers’ come on board and previously naive dreams are exposed. Answers need to be found immediately both to ‘how do I do x,y,z ?’ questions and less often bugs or critical failings. Increasingly the need for integration to the desktop is a make or break to getting End User businesses.

Whether in the form of onsite systems from the Traditional Vendors or the large Internet Telephony Service Providers often using Broadsoft platforms the market at large expects standard offerings to have presence, chat and more at the finger tips. Mobility is next. Not just a breeze blowing softly but rushing winds. A simple SIP client is not where the world will be. Mobility means the user should be an integral part of the local switch.

What has also been learned through the school of hard knocks is problems that the next customer wants something unique. You never quite know what and unless the system is inherently flexible you will be left just listening to the screams. For some though there is the matter of scalability. To simply ‘add another server’ and ‘stick on another few hundred customers’ is not enough. All the customers need to be brought together in a single interface to be found easily and redundancy needs to be in clusters often with the options of dual location.

If you found this useful or can add please feel free to post, Parts II (Cost of Entry) & III (It has to work and it has to do more) are to follow and of course our whitepaper on How to Start an ITSP.

Other Articles on IPSMARX:

IPSMARX as Bicom Systems

ipsmarxIPSMARX it seems have decided to pass-off as Bicom Systems. Well I suppose we should be flattered.

Other Articles on IPSMARX:

IPSMARX vs. PBXware and How to Upgrade

We received an email from a customer a few days ago asking how the IPSMARX product compares to our own? (IPSMARX offers an IP-PBX solution similar to our Multi-Tenant PBX and has even tried to pose as Bicom Systems.)

Our response: while the two products may appear similar at first glance, we’ve noted some significant differences.

  • IPSMARX is not open standards, Bicom Systems is.
  • IPSMARX may appear simply an adapted prepaid calling system turned into a Multi-Tenant Service Platform, we have created a specialized product to give SMBs huge feature functionality, not adapted.
  • IPSMARX platform does not always integrate with other platforms via SIP trunks, ours does. We know – that’s why their customers have come to us !
  • IPSMARX being closed means that sooner or later to do things that open systems allow requires their intervention and payment.
  • IPSMARX does not have the largest Telco’s driving their development. A good example is the softphone that has delivered a simple dialler but not taken communications to a unified extreme.

To find out more about the difference with PBXware and GLOCOM … please contact us :

UPDATE: How to upgrade from IPSMARX?

Since I posted the above blog we have been slightly taken aback with the response we have had. Some customers of IPSMARX were so dissatisfied they asked for their monies back. Credit must be given where it is due. For example, Ikon Telekom in Turkey felt their investment in IPSMARX was a huge mistake.

IPSMARX came forth and were very honourable about the matter. However the numbers of customers contacting us seems to be growing a quite a rate. Many at the brink of decision, some having just placed deposits, others already with established customer bases. One such company claims that IPSMARX is a fraud.

At first we could not understand why this was so prevalent. However the more we speak with customers the more we come to understand that sooner or later that wall is hit and there seems no way round or beyond.

The Breeze Unified Communications offering is a good and recent example, certainly it makes a first attempt. Beyond the basics there seems though no further goal plan. However we’ll leave you to your own conclusions compared with :


To see is to believe.

The problem also is clear that the longer this goes on the more customers will be stuck in one set of infrastructure and dissatisfied to the point they must look elsewhere.

So – what can we do to help ?

Here’s our offer:

Any deposit paid to IPSMARX in the past 3 months we will refund on purchase of a PBXware TELCO Solution from Bicom Systems.

Any existing deployment : we will provide conversion credits to assist.

We will also provide a transition roadmap to assist with the process.

Sign up for a free account today and ask for a call from a dedicated and experienced Account Manger.

Other Articles on IPSMARX: