In our previous post we identified three key goals to success for any modern telecom:
- Sustainable growth
- Increased profit
- Loyal customers
We covered the first one with ideas like using a scalable platform from the beginning, future-proofing your business, and building your own brand. Today we are moving on to number two: how to increase your profits.
Of course there are innumerable ways to increase profit, but many of them really come down to making more sales. We believe there is a way to increase your profit with just the sales you are already making, so that is our focus today.
The secret to earning more is in added-value solutions. We see this happening in everyday situations. Here’s an example: You walk in to McDonalds and order a burger. The sale is initiated and they will automatically make X amount of profit. The cashier asks if you want cheese on your burger and you accept, that profit just became X + cheese. Pickles? Sure. X + cheese + pickles. What about fries and a soda? That base profit very quickly shoots up without much effort on their part. Value is being added to your burger and to their profit.
You can do the same thing with telephony. If you are offering basic voice services right now, why not add Unified Communications? Or Billing? What about Security? Some telecoms don’t even have VoIP yet – that’s your first step.
If you are a VoIP provider, you already know the benefit of value-added solutions. The transition from traditional telephony to VoIP telephony increments profit easily. If you have made that step, why not make another? VoIP is a great service and it’s not going anywhere, but frankly it’s old news. Newer, complementary technologies have emerged like UCaaS (Unified Communications as a Service), Mobile Apps, Integration, etc.
Today’s successful telecoms are selling not only products, but bundles and complete solutions that are worth more both up-front and on a month-to-month basis.
Not sure where to start? Partnering with a provider that offers all of these pieces is really the best option. There are so many technologies and options available today that trying to research and obtain each one individually would take all of your time. Bicom Systems has all of the pieces starting with the telephony and provisioning platforms and expanding to all of those extras that will add value to your existing solution.
Better yet, our partners are backed by a team of technical support engineers, telecom experts, and marketing professionals. From a custom-tailored solution to meet your specific needs, to engineers that achieve functionality on your behalf, to free marketing materials for your own customers, we are invested in the success of our partners.
If you would like to speak with an Account Manager about how to add value to your current profits, please contact us today: www.bicomsystems.com/contact
Stay tuned for the final post in this series: Earning customer loyalty.