A few days ago we found ourselves in Las Vegas, Nevada attending the ITEX 2019 trade show. ITEX is a national trade show that has been operating for the past 19 years. As per their website, ITEX is…“officially the office technology showcase, where vendors can expand their reseller channel, while attendees partner with new vendors to expand their service offerings.”
This was our first time attending and exhibiting at ITEX. Just like other trade shows we have attended, ITEX gave us an opportunity to showcase how partnering with Bicom Systems will add revenue, increase the value of that revenue and offer support throughout the relationship. Businesses are constantly looking for innovative ways to add to their revenue stream and we were excited to show them how easy it is!
ITEX was a two-day trade show that was held on April 24 and April 25. The majority of attendees that we met at the show were office equipment vendors (companies who sell copy machines, fax machines, scanners and more to other businesses) and Management Service Providers. This was great because they were looking to expand their business offerings into telecommunications!
The Keynote Speaker this year at ITEX was Chris Johnson from Google. He addressed cloud security and how Google handles security in the cloud and more. There were many other great speakers on the agenda unfortunately, exhibitors were not allowed to attend the breakout sessions.
Although the event was smaller than expected, it was still an enjoyable show. It reminded us of the BTA: Capture the Magic conference we attended last Fall. Just like at BTA, we saw evidence of the diminishing copier business industry. The world is going paperless and many new companies are jumping on board with the digital trend. ITEX gave us the opportunity to meet attendees from all around the world who are ready to find new revenue.
We are looking forward to hearing when ITEX 2020 will be.