6 Things Telecom Companies Should be Doing on LinkedIn

linkedinDid you know that 64% of all visits from social media to company websites come from LinkedIn? And that 4 out of every 5 LinkedIn users are decision makers at their companies?

A massive and sales-ready audience is waiting for you on LinkedIn. Now is the time to join the 3 million other companies on LinkedIn. Start reaching your current and future clients on LinkedIn with the following simple steps…

1. Make a plan

Ready to get started creating or growing a company page on LinkedIn? Congratulations! We know you’ll be happy with the end result. Before getting any further, sit down and make a plan. Carefully read through the following steps and then choose someone to be in charge of LinkedIn and map out a timeline of when and how each of the following steps will be done. Begin thinking about analytics and setting expectations. When you start checking items off and seeing the results you’ll be grateful you made a plan!

2. Fill in and optimize your company page

Taking the time to fill in all the fields on your company page with keyword-rich text and descriptions will pull your page up in the LinkedIn and Google search engines. With three million other companies competing to be found, be sure to take full advantage of each of the fillable spaces on your page.

Fill in your description with engaging text that will capture the attention of visitors, lacing your most important keywords throughout. Use the Specialties field to add up to 20 keywords related to your company’s products, services, and general purpose.

Images are worth a thousand words and videos are worth even more. Add a profile photo – your company logo – and a company banner. Add images and videos wherever possible to make your company page more visually engaging.

3. Get followers

linkedinNow that your company page is optimized for search engines and visitors, it is time to grow your network and accumulate followers. This may take some initial effort, but as your company page and network grow it will start attracting followers without extra effort. Try some or all of the following techniques to get started:

  • Add a Company Follow Button to your company page, blog, newsletters, email signature, and anywhere else you can! LinkedIn will even generate the code for you
  • Ask your employees to follow the company page and share its posts and content with their networks
  • Send out an email to your mailing lists advertising your new LinkedIn page. Get even better results by providing an incentive like a giveaway or promise to follow them back
  • Advertise your new and improved company page on your blog and/or website
  • Follow other company pages and interact with them to get your company’s name out there

4. Post on your company page regularly

As soon as you have even a few followers it’s important to be consistent about posting and interacting. If your company page sits quietly for too long it will be difficult to entice followers back. Make a plan to post at least a few times a week, if not every day.

Get creative with your posts – ask yourselves what would interest your followers and get them clicking, commenting, and sharing. LinkedIn researchers found that status updates with questions received nearly 50% more comments. Try asking your followers for their thoughts or feedback to encourage a response.

Videos are another great way to grab viewer attention and interest. LinkedIn says that posts with videos lead to followers liking, sharing, or commenting twice as much as on posts without videos.

Don’t forget to respond to your comments and return the favor by visiting other company pages. If your followers are trying to interact but being ignored they won’t be back.

5. Participate in groups

With around two million industry-specific groups, LinkedIn has a niche for everyone. Search through the groups and find a few that fit your company’s purpose and products. As you browse through groups in your industry and search based on keyword, check how active the group is – don’t bother joining a group that looks more like a ghost town than an interactive discussion. Take a look at how often new discussions are started and how many response they tend to get. Your company may benefit from a few large groups where brand exposure is high as well as a few smaller groups where relationships and connections can be formed.

We recommend you start with the Telco Service Providers Network. TSPN is a great place for all kinds of telecom professionals to ask questions, discuss hot topics, and make connections.

6. Track statistics

Great job! You’ve made it through most of the steps – you have a fully optimized profile and an ever-increasing network! But don’t let all your hard work go unmeasured. Track your progress in the Analytics tab on your company page. There you can find statistics on your page, posts, and followers. Additionally, use Google Analytics to track visitors from your LinkedIn page to your company website.

Want to start simple? Bicom Systems would love to be your first or next follower! Connect with us today!

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Bicom at ITEXPO

itexpoBicom Systems had a great few days at ITEXPO in Ft Lauderdale last week. We met long-term partners, made new connections, had fun, and talked business. We’re already looking forward to next year.

In addition to our booth and private room, two of our partners hosted booths with gloCOM on display. It was fun to walk around and see the familiar images and faces.

Are you wishing you hadn’t missed ITEXPO? Join us at Channel Partners in less than two months!

Channel Partners will be held in las Vegas from April 10 to 13th. Contact us to learn more and get a pass today!

If you cannot make it to Las Vegas, we will be attending several other conferences in 2017 including:

itexpo 2017

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Learn More about the Telco Service Providers Network

telco networkHave you joined TSPN yet? The Telco Service Providers Network is a community for telecom professionals to discuss, share, and learn together.

TSPN had its first in-person meeting at ITEXPO in Ft. Lauderdale last week. If you missed the meeting and want to learn more, listen to Sheila Belzil’s interview with Telecom Reseller below:

 

Sheila, the TSPN administrator, talks about how the group got started, how members benefit from the community, and what’s coming up in the future of TSPN.

Join the network at www.linkedin.com/groups/7067017 or by typing “TSPN” into your LinkedIn search bar. We’ll see you there!

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2017 Telecom Conferences

ASTRICON 2017Bicom Systems is having a blast at ITEXPO 2017 in Ft Lauderdale today.

We wish you were here!

If you missed ITEXPO, don’t worry – there are still several other telecom conferences coming up in 2017.

Bicom Systems will be attending each of the following this year:

AstriCon 2017
Orlando, October 3-5
Channel Partners 2017
Las Vegas, April 10-13
Wispapalooza 2017
Las Vegas, October 9-12
Telecom Exchange NYC 2017
June 20-21
Telecom Exchange LA 2017
November

Which one will we see you at?

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Bicom Systems Releases VMware PBX Image

vmware pbxMIAMI, FL – FEBRUARY 3, 2017 – Bicom Systems recently released a VMware PBX image on the VMware Solution Exchange, making it possible to test PBXware on a VM workstation.

PBXware is a turnkey IP-PBX communications platform with unmatched scalability, flexibility, and reliability. Already available in a CD and USB version, Bicom Systems added the VMware option for advanced testing. Dedicated Bicom Systems developers created the image and tested it extensively before submitting to the VMware Solution Exchange. It was approved in less than a day. The downloaded image can be used with a VMware Workstation or VMware Player PRO and Vsphere client.

Learn more about how the VMware PBX Image was created or download it now.

About Bicom Systems

Bicom Systems is the world’s first and most mature Professional Open Standards Turnkey Telephony Platform. Since 2003, Bicom Systems has deployed flexible, reliable, and scalable New Generation Communication Systems to SMBs, enterprises, and governments worldwide by unifying the most advanced of latest technologies. For more information, please visit our website or contact us today.