We wrapped up our booth at FISPALIVE in New Orleans yesterday. It was a great show and we are already looking forward to FISPALIVE 2018.

“It was a well organized, compact show with solid members and vendors always looking to collaborate with each other,” said Saulio Reyes, Bicom Account Manager.


If you missed FISPALIVE, consider joining us for upcoming:

ITEXPO (February 14-16 in Ft Lauderdale, FL)

WISPAMERICA (March 6-8 in Birmingham, AL).

Our 2018 is off to a great start! Let’s get together and take your business to the next level this year.

VoiceNEXT: A Success Story

Even after all these years it is still exhilarating to see an advertisement or posting or newsletter that looks intriguing only to realize it is one of our customers successfully using and promoting our solutions and features.

Such was the case when an email entitled Shelter from the Storm came into my inbox a few weeks ago. In response to the snow storms on the east coast, this company was promising continuity in the face of natural disasters.

Did last week’s snowstorm interrupt your business?  Were your customers unable to get a hold of you?  Would you like to be able to conduct important business from home?   If you are a VoiceNEXT client, we will ensure that you don’t lose any business continuity.

Aha – VoiceNEXT is a customer, no wonder they are guaranteeing continuity with such confidence. The email goes on to explain exactly what they are offering, for example:

Your calls can be routed to any destination. Your mobile devices can even double as your office extension, so you can make or receive calls from anywhere.  The same can be accomplished with a home office desk phone.  You won’t miss any voicemail messages either because they will be emailed to you, or you can pick them up from anywhere.

Thanks to VoiceNEXT for the spot-on, creative email blast. We look forward to seeing more from you and all of our partners and customers.


Reasons to move from 3CX (and other IP PBX systems) to Bicom Systems… I did

Note from the editor: We are excited to have our first post from Stephen Corrigan, former Sales Director for 3CX and newest member of the Bicom Systems team. Below he shares his experiences in the industry and what inspired him to leave 3CX and come to Bicom Systems.

The telecommunications industry has seen some dramatic changes over the decades – from Centrex to digital Private Automatic Branch Exchange (PABX) – most recently in the early 2000s with the advent of software based IP PBX systems such as Asterisk for Linux and 3CX on Microsoft Windows, providing much needed convergence and integration between the IT and Telecommunications worlds.

But the market has moved on once again, from these earlier, predominantly on premise, systems, which are seeing declining sales, to a subscriber based services model, where multiple communications channels: voice, video, messaging (chat), collaboration, screen sharing, file transfer etc., are delivered over the internet directly to your customer’s employees.

This is a fundamental change, a change that many of the existing incumbent manufacturers just cannot deliver upon.

The Unified Communications as a Service (UCaaS) market is estimated to grow to over $96 billion annually, with the North American subscriber base set to grow dramatically from 11.6 million today to over 27 million subscribers by 2023, that is a cumulative annual growth rate (CAGR) of between 25-30%.

So, with the changing landscape you are being asked yet again to make decisions and changes to your business, your model, your infrastructure, your services and reevaluate your current technology business partners. Are they delivering for you?

If your technology partners are only providing PBX software, like 3CX and many others, then they are emphatically not and are not producing for you!

In today’s market, you need to offer your existing and new customers not only improved core services, but also the ability to engage with you in the manner that they are now accustomed to and provide more self-service capabilities.

Our relationship with technology has changed. Just look at our own personal lives and see how we interact with technology today. We are all consumers of technology and are willing to pay monthly subscriptions for what we want and desire, whether that be entertainment with Netflix, Hulu or Amazon, or our cell phone contracts so we can keep up with the newest handsets as soon as they are released; we do our shopping 24/7 from the convenience of our home, as we do our banking. We also want control over our subscription based services, adding or changing our subscriptions, engaging with our service providers using an online portal 24/7 – We want that convenience and simplicity.

Businesses are no different. No longer do businesses wish to make a purchasing decision and invest in technology with a minimum of a 5-year lifecycle, being stuck with that decision. Just like us personally, businesses are consumers of technologies, subscribing to the services that their business needs to operate such as Microsoft Office 365, (and other ERP/CRM systems) and of course Telephony and Unified Communications. And for very good reasons – it’s simple, it fits within their budgetary constraints, there are no equipment costs, no maintenance costs, no system management costs, and no vendor lock-in, just simplicity and convenience.

In today’s changing market it is no longer sufficient to sell and install PBX equipment on the customer premise. Buyers do not want that and they are voting with their wallets. You need to provide businesses more – flexibility, simplicity, and convenience.

In addition to providing core Unified Communications functions, you need to offer your customers methods of engaging with you on the basis that they want. You need to offer them comprehensive online services where they can sign up for your service, creating an online portal from where they can order additional products and services from you, upgrade their existing service plans, view and pay their bills, automate the billing process, automate the credit card or PayPal payment process, customer care functions where your customers can raise and track trouble tickets. In three words – flexibility, simplicity, and convenience.

And finally, delivering the service over the Internet requires some additional skills and technologies, from infrastructure to server and network virtualization so that you can deliver robust, fault tolerant, redundant services 24/7 to your customers with 99.999% uptime.

If your current technology partner cannot provide you these additional functional layers over and above a PBX, it is time to reevaluate.

So what can you do about this today? Well, you have several options open: (1) do nothing, business as usual, (2) invest the necessary cash in building out your own technologies and infrastructure to deliver these services, (3) work with existing service providers as an agent on a commission basis, but that is not very satisfying and does not create value in your business, or (4) do something different – engage with Bicom Systems.

Bicom Systems provides all the necessary pieces for the ITSP jigsaw. With Bicom Systems and our private white label UCaaS platform you can build:

  • YOUR Business by leveraging our infrastructure, investment, technologies people and expertise to tap into the booming UCaaS market.
  • YOUR Brand by marketing and delivering UCaaS services in your own unique brand on a local, regional, national, or even international basis. Creating value in your business.
  • YOUR Way, you set pricing and service plans, you do it all your way, you’re in total control.

3cxOnly by changing can you survive and prosper in this market. Bicom Systems can help you make the change and get you there.

Learn more by visiting or by contacting me directly at


Jump into the UCaaS Market this Fall at TelcoFest

UCaaSThe UCaaS market is projected to grow in North America at a compound annual growth rate (CAGR) of between 25 to 30 percent until 2020, with a total user base rising from 11.6M (2016) to over 27M by 2020. Barriers to entry into this market have been set exceedingly high, but our latest releases are designed to support your transition into this lucrative market.

Join us for lunch this September or October as we travel across the country giving presentations on the newest Cloud UC technologies, services, and strategies to help your business establish a presence in the UCaaS market and offer services that customers are increasingly demanding.

From coast to coast we will hit 17 different locations during TelcoFest, including WISPAPALOOZA and AstriCon, click here to find a local venue near you and connect with us.

Bicom Systems, with over 15 years of experience delivering success, has developed a formula to increase revenue, profits, and customer satisfaction by:

  • Adding more value to existing solutions by merging multiple technologies like Unified Communications, Key Systems, the Cloud, and more into one stable, marketable product.
  • Reducing customer churn by stimulating long-term commitment, nourishing partners even after the sale, and constantly innovating upgrades & custom solutions based on the newest technology.
  • Future proofing your business by keeping pace with industry trends with a team of dedicated account managers, technical support engineers, telecom experts, and marketing professionals.

Learn more about TelcoFest here and join us at an event near you!

How to Sell… CRM Integration

crm integrationTo conclude our series on “How to Sell…”, let’s talk about integration today. Of course there are many softwares and applications to integrate with VoIP, but for the purpose of this post we’ll focus on CRM.

At the risk of sounding like a broken record, let me repeat the overriding strategy from our previous two posts (on how to sell UCaaS and Mobility): Show your prospects the benefits and features through real-life examples that would actually impact their day-to-day lives. This strategy remains relevant when selling CRM integration.

CRM Saves You Time

The major benefit of using a CRM is the time saved. The organization, efficiency, automation – all of those values ultimately come back to saving time. So the key to selling it is demonstrating how this will save time for your prospect.

Let’s go through seven of the primary points you will want to cover:

1. Call & email logs

Integrated CRM software tracks all calls and emails to contacts. Forget flipping through your calendar or racking your brain to remember your last call with a specific lead or customer – an integrated CRM will give you that information and more in seconds.

2. Click-to-call

Now more an expectation than a perk, click-to-call with CRM integration makes it easy to call leads or customers as you are reviewing their account. Cut the time it takes to get through a list of sales calls by doing everything from one screen.

3. Call pop-ups

If click-to-call simplifies your outbound calling process, call pop-ups greatly enhance inbound calling. CRM integration puts the caller’s name and detailed information on your screen before you even lift the phone receiver. No more pressure to remember details or asking the caller to wait while you change gears and catch up.

4. Marketing campaigns

Your CRM is no longer just for the sales department. Marketing teams will find an integrated CRM invaluable for creating, sending, and tracking marketing campaigns. Responsive marketing that targets audiences based on past behavior and interests shown is more effective than passive, mass marketing.

5. Marketing automation

All the buzz in 2017, marketing automation is quickly becoming standard practice. An integrated CRM makes it possible to automate marketing campaigns on multiple levels without forgoing a dynamic, responsive approach. In fact, the data collected by your CRM will make marketing efforts even more responsive to lead behavior.

6. Data organization

Arguably its primary function, it goes without saying that your CRM organizes contact data. But an integrated CRM will go even further in placing pertinent information exactly where your company needs it.

7. Lead Tracking

An integrated CRM goes beyond contact information and call logs, you can now track website visits, social media behaviors, downloads, and much more. Both the sales and marketing teams can get better results when they have more information at their fingertips.

Armed with those features and any others you can think of, it will be easy to paint a picture throughout your sales conversation.

Not Just for the Sales Department

Another point to make during any conversation on CRM integration is that it will go beyond the sales department and benefit the whole company. Numbers 4 and 5 above are for the marketing teams, and CRMs can certainly reach just about any department in any company. The benefits are boundless.

Implementation Roadmap

Finally, walk uncertain clients through the upcoming implementation process. Assuage any fears about the transition and learning curve – you can always roll out the new software in stages.

We are confident that with these tips and stable service, you will be selling CRM integration in no time.

If you are interested in learning more about CRM integration and/or selling, we have a few more blog posts that may be of interest to you.

This series was in response to a previous series with 3 Steps to Telecom Success that covered a variety of ways to achieve sustainable growthincrease your profit, and increase customer loyalty. One of the overriding themes was adding more cards to your deck – bundling more services into your existing offering.

As always, feel free to reach out to us if you want to chat with an experienced account manager.

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