Benefits of Selling SaaS

selling-saas

According to Forbes, the Cloud Computing Market is expected to reach $411B by 2020 and the Software as a Service (SaaS) market is expected to grow at a compound annual growth rate of nearly 16%, growing from $58.6B in 2017 to $99.7B by 2020 (source).

Service Providers abound in today’s marketplace, however it is yet to be seen how many will successfully capture this opportunity and expand their existing offerings to meet the demand for Cloud and SaaS Add-Ons.

SaaS – Software as a Service – is just a fancy name for all of those cloud and software-based add-ons that increase the value of your existing solutions. For example, Unified Communications as a Service (UCaaS) or Contact Center as a Service (CCaaS).

Have your customers and prospects started requesting these new services yet? Have you had to turn down any feature requests? Turn away any prospects looking for a one-stop-shop?

As evidenced by the financial data, contemporary technologies like UCaaS and CCaaS are quickly becoming expectations rather than extras. If you do not yet provide them, you are missing opportunities to grow your business and secure your future.

Adding these new technologies to your existing offering will enable you to:

1. Reach more customers

SaaS add-ons are in high demand. Offering those services allows you to say “yes” to whatever your next prospect may request. The more services you offer, the more customers you will reach.

Not only will you win more customers in your existing niche, these additional solutions will allow you to enter new markets. For example, the Contact Center as a Service sphere is growing rapidly and offers a whole new group of prospective customers.

2. Generate more profit

Any kind of addition to your existing product line opens up the opportunity for more return on each sale. You are making your products more valuable. Best of all, customers are willing to pay for it. These softwares are powerful tools that will improve business and are worth the price.

Expanding your product line is an important step to building your brand. As your customer base grows, your brand will grow too.

3. Future-proof your business

Adopting SaaS will prepare your business for the future in a few ways. First of all, the monthly subscription models fosters a long-term commitment that reduces customer churn. Becoming a one-stop-shop discourages customers from leaving for greener pastures.

Second, in our innovation-obsessed industry, it is important to keep pace with the technological trends and evolve to meet demand very quickly. Adopting the cloud and SaaS is a step in the right direction. Partnering with a vendor of contemporary technologies ensures that you have someone in your camp looking out for the next trends.

This all sounds great, so… Where to start?

We would love to chat with you about your business and how to seize this opportunity. Meet Bicom Systems this fall at WISPAPALOOZA or AstriCon to learn all about the latest technologies and how to add them to your business offering.

WISPAPALOOZA
October 8-12
Las Vegas, NV
Booth #117
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ASTRICON
October 9-11
Orlando, FL
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Our first Bicom Systems User Group Meeting will be on Monday October 8th at WISPAPALOOZA in Las Vegas. It is a free event and open to ALL WISPS (you do not have to be or become a customer to attend). Join us from 9:00 to 4:00 for a behind-the-scenes look at VoIP, UCaaS, and CCaaS with networking and presentations from:

– VoIP Marketing Guru Suzanne Urash of CR8 Group who will share her secrets to getting your phones ringing off the hook

– ThinQ, the best kept secret in the carrier space, who will explain how their toolset has greatly increased their partners’ Quality of Service for customers

– Kris Twomey, from the Law Office of Krisopher Twomey and Carol Lisowski, who will speak on telecom compliance and the most recent regulatory issues.

Lunch will be served at noon. Space will fill up quickly, register now at bicomsystems.eventbrite.com.

See you this fall!