Marketing Unified Communications

unified-communicationsUnified Communications. We all know and understand the idea of Unified Communications, but do our End Users? Are you promoting the benefits of Unified Communications to their full extent?

The definition of Unified Communications is the centralization of communications to increase availability to users. Unified Communications are available at any time, from any place, and on any device. This translates to not only basic communications, but also extensive features that set your product apart from the competition.

So how do we convey the significance of that to our End Users? Focus on the real, immediate benefits to the user and create an environment that meets the users requirements so completely that they could not abandon it. The deeper the roots that the user develops in your solution, the more difficult it will be for them to abandon it.

Some features of Unified Communications to focus on:

  • Ability to work from anywhere
  • BYOD
  • Archived communications
  • Lower costs
  • Increased & more flexible features

…What else would you add to the list? Brainstorm about how Unified Communications benefits your End Users and share your ideas with us!

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