Skyswitch: Imitation as Flattery?

They say that “imitation is the sincerest form of flattery,” but in the world of business, imitation suggests a lack of experience. It was brought to our attention that a company called Skyswitch created paid Google adverts¬†to¬†appear above searches for “Bicom Systems”.

While we are flattered, we have asked them to remove their adverts. Growing their own brand would be a much more effective use of resources.



Update July 2017: SkySwitch is at it again: Breaking the Silence on SkySwitch

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About Bicom Systems

Laura oversees Content & Inbound Marketing, spending most of her time organizing marketing projects, editing, or immersed in Google Analytics. Her favorite part of the job is writing, so you will find her on the blog as often as time allows. Contact her at